A website’s landing page design is the catalyst that drives traffic. The right landing page leaves a lasting impression on customers while providing the exact thing they need. For marketers, a landing page design can serve many purposes. For example, they can use it to generate leads, drive sales, boost traffic, or do something else.
Since a website has multiple pages, it may distract your audience. So, design a landing page that keeps them focused and hooked.
What is a landing page?
A landing page, as it suggests, is the page where a visitor who, after clicking on an email or other link, lands on. The page is a fool-proof strategy to capture leads and help convert visitors into buyers.
Landing pages make visitors click the call to action (CTA) button to take the intended action, such as signing up for a newsletter, downloading an event ticket, or buying something. A typical landing page comprises a headline, product or service, offer description, images, videos, and social proof.
Note that landing pages are not home pages. They are two different elements created for different purposes. A landing page is a single webpage to prompt visitors to take action by signing up, downloading, buying etc.
A home page, on the other side, is a navigation page of a website. Its users can access content using those navigational bars.
Benefits of landing pages
Marketers and promoters use landing pages to drive traffic. When a visitor opens an email and clicks on links inside, that person will go to the website’s landing page. There are many other platforms where a business provides its link for its landing pages.
Thoughtfully designing a landing page helps build brand value and gives insights into the people interested in your business.
With landing pages, marketers can meet their user expectations. When visitors click on an advertisement and visit, they are taken to the brand’s campaign page. That helps in meeting the user’s expectations.
Since these pages are dedicated to one goal, such as signing up, downloading, or buying, it encourages visitors to click on the CTA.
But when you create your website’s landing page, take extra caution to make it impactful. Here are proven landing page design ideas to help make it impactful.
10 tips for designing your landing page
When designing your landing page, consider its purpose and what design elements can help. Here are the major tips to consider as a landing page designer:
01. Design for your audience
Before creating your landing page, focus on one thing that it is for your target audience. Keep your customers in mind when including design elements for the page. So, first, identify your target customers or audience.
Once you know the target audience, you can create a landing page for them. You will consider their requirements and choose elements that resonate with them.
For example, if the landing page targets pet owners, add design elements that clearly explain what the page is all about.
02. Ensure a compelling headline
The first thing visitors will see on your landing page is its headline. The headline gives the information about the purpose of the page. That is why it can make or break a landing page.
The page where you want your audience to land on can have different headlines than the other inner website pages. Most landing page headlines feature a custom message to target a specific audience.
03. Incorporate engaging visuals
When thinking about how to design a landing page, know that visuals are the most attractive design elements that can convert visitors into buyers. Your landing page should have relevant visuals, such as images of your products or services. Visitors instantly get engaged with your content and business when they see those images.
However, ensure the images support your text-based content on the lead capture page. Choose the images that help engage the readers with the rest of the content. It should encourage visitors to visit your business.
Besides static images, animation and colors are crucial visual elements for the lead capturing page.
04. Keep the page design simple
A landing page contains crucial information encouraging visitors to know more about your business or offerings. The simplicity of a landing page design implies that it should be a clutter-free page. Keep only those elements that are part of the page. For instance, a creative landing page design has a headline, text, visual content, and CTA.
A simple page has its content presented in a well-organized manner. Visitors can locate the information at a glance and navigate the page effortlessly. The navigation is typically at the top of the page, and a collapsible live chat is at the bottom.
05. It should be a responsive design
A responsive design adjusts to the screen size and displays the content accordingly. So, when the landing page appears on a small mobile device screen such as a tablet or phone, its content is still clearly visible. Such a page design automatically changes its format to adjust to the device’s screen measurements.
Such responsive designs are the need of the day since most viewers use mobile devices to scan information today. The total number of mobile users is supposed to surpass the 6.2 billion mark by 2029. With such a huge audience staying on mobile, it’s truly essential to get your landing page design mobile-friendly.
06. Brand it with your elements
Your target audience should instantly recognize that it is your company’s landing page. They are already familiar with your brand colors, fonts, images, and other brand-specific elements. When they find the same elements in your landing page, it will appear familiar to them. Such familiarities fortify credibility.
Therefore, design a landing page with elements already used in dozens of other marketing and promotional visuals.
07. Include compelling CTAs
A lead generating or static page must have a Call-to-Action (CTA) button to yield the desired results. The purpose of CTAs is to make viewers take the required action. For instance, the CTA may ask viewers to click a link to the website for more information. It could be about purchasing a product, signing up for a newsletter or special offer, and much more.
So, create a CTA that considers what your audience wants to do after they review the landing page. However, the CTAs should be placed at different places on the page, increasing the chances of visitors clicking on the links.
08. Give your contact information
Your landing page visitors may find your products or services useful. They would like to contact your company for more information. So, give your company officers or any responsible person’s phone number or other contact information on the landing page. That will make contacting visitors a straightforward process.
Your visitors may come directly to your site in search of your contact information or determine they want to contact you for assistance or support after spending time on your page.
You can give contact details at the top of the landing page or under its navigation bar. That is an ideal place for information on minimalist page designs.
09. Add live chat
With a live chat added to a landing page, visitors can instantly talk to your company officials or experts over a relevant issue. They can chat for crucial information regarding your products, services, or special offers.
The live chat function should be immediately available to the visitors as they open the page. They can get support immediately through the chat box, which is usually collapsible. So, tell your landing page design company specifically that you need an enticing live chat incorporated into the page.
10. Test your landing page
After you are fully satisfied with your landing page, wait to make it live for visitors. Testing the page to know its usefulness for the audience is advisable. When you test it with your audience, you can determine the areas of improvement in the page design.
A/B test your landing page layout to know how effectively the page drives conversions. Ask for suggestions from the audience regarding the CTA buttons, colors and fonts, visuals, headlines, and other elements used.
Landing page design software
If you are not a designer and want to avoid hiring an expensive designer, you can still have a decent landing page for your website. You can explore the following software to bring your landing page ideas into reality.
Leadpages
Leadpages is an easy-to-use landing page builder that works on a drag-and-drop basis. Choose colors, fonts, images, and other elements from the software’s library. Then, drop them into the page frame. The software allows for A/B testing of the page design.
HubSpot Free Landing Page Builder
HubSpot’s free landing page builder is a popular software that lets you create a page without spending money. You access free library of landing page templates and an on-page editor with the page builder.
Unbounce
Unbounce is another landing page builder that can help you create a professional page. It has over 100 landing page templates you can select per business type to create responsive and easy-to-customize pages.
Instapage
Instapage has a huge variety of landing page design template options. It lets you customize and optimize the page design per your brand’s requirements. You can play around with its varied dynamic and text replacement features. It also comes with A /B test ability to determine which page design works great.
Mailchimp
Mailchimp has updated drag-and-drop features that let you easily create your unique landing page. You can add CTA and other page features quickly using this software. There are multiple personalization tools, along with tutorial videos, to help you.
These are the key ten landing page design tips you must consider while designing your business page. Focus on each step to get the page design you were looking for.
Designhill is the leading marketplace you can depend on to find professional landing page designers. Invite a designer to collaborate for a project or launch a design contest to get yourself a stunning landing page design.
Wrapping Up
A landing page is one of the most important pages of a website to generate leads, drive traffic, and boost sales. A clean and minimal website landing page with the right headline, content, and CTA’s can have a lasting impact on the visitors.