Promotion: an exhibition exploring “the fusion of generative AI and traditional architecture” took place during London Design Festival 2024 led by Deepsee Digital Creative’s Boyoung Lee.
Situated within The Bedouin Tent in London’s Bishopsgate area, the guerrilla exhibition – named 0&1 – was installed for one day only and comprised a vertical 86-inch screen onto which was projected a digital video created using AI-generated visuals and audio.
The exhibition was set in The Bedouin Tent
In the footage, a black horse runs around the ever-changing interior of the tent.
“This exhibition exemplifies how digital innovation, particularly within an architectural context, can evoke reflection on the intersection of isolation and human connection,” said digital artist, Lee.
The horse represents modern technology
The portrait orientation was chosen because it is reminiscent of the format of smartphones, tying into the exhibition’s commentary on the disconnect between humans and the planet that technology has worsened.
Boyoung Lee, Deepsee’s founder, graduated from the Royal College of Art in 2018 before establishing the studio.
The installation was on for one day only
“Deepsee Digital Creative is a studio optimised for the digital environment and specialises in innovative digital signage solutions,” said Lee.
“Through our fully remote work model, we collaborate with experts worldwide, leading projects successfully without geographic limitations.”
Lee is based in South Korea but works internationally
Boyoung Lee’s 0&1 guerrilla installation was created in collaboration with a team that included a Royal College of Art graduate, a sound designer from the Jakarta Institute of Arts, and a creator who produced an AI music video for American rapper Snoop Dogg.
Thanks to its remote working model, the studio can bring together talent from a range of global locations to create the highest calibre output possible.
The digital art studio specialises in digital branding
“Deepsee aims to produce advertising content for companies focused on digital innovation and collaborate with interior design and architecture firms in need of digital signage content, merging art and technology through storytelling-driven content,” Lee continued.
“The mission is to address the challenges of the digital paradox – where innovation brings both opportunities and risks – through creative works that raise awareness and help companies use digital tools for positive impact.”
The photography is by Jin Roh.
To find out more about Bouyang Lee visit her website, or to find out more about Deepsee, visit its website.
Partnership content
This article was written by Dezeen for Deepsee Digital Creative as part of a partnership. Find out more about Dezeen partnership content here.
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