Dezeen has teamed up with Victorinox and two design-world content creators to make videos showing how they use the brand’s iconic Swiss Army Knife in their day-to-day lives.
In the video series, creative director and interior designer Abisola Omole and content creator and entrepreneur Steve Booker give an insight into their daily routines and demonstrate how they use the Victorinox Swiss Army Knife.
In the first of the two videos, which were posted as Reels on Dezeen’s Instagram page, Omole describes her varied schedule, which includes running her own contemporary lifestyle brand Studio Arva and drinks company Arva Spritz.
Abisola Omole demonstrates how she uses a Victorinox Swiss Army Knife
Omole shows the utility of Victorinox’s Swiss Army Knife in a number of different scenarios.
“The Victorinox Swiss Army Knife is a dependable, efficient and multifunctional tool for people like me with unpredictable schedules,” says Omole in the video.
In the second video in the series, Booker explains the importance of design and preparedness in his daily life and work as a content creator.
Steve Booker also collaborated with Dezeen and Victorinox for the series
“Design to me isn’t just one aspect of life; it’s the foundation that shapes it,” he says in the video. “Having tools like the Victorinox Swiss Army Knife ensures that I’m always prepared to create, refine and enjoy my spaces to the fullest.”
The videos feature the Climber model of the Victorinox Swiss Army Knife, a multi-purpose pocket knife with 14 fold-out functions.
The first iteration of the knife was patented in Switzerland in 1897 by Karl Elsener I, founder of the company that would go on to become Victorinox.
Partnership content
This video series was produced by Dezeen in partnership with Victorinox. Find out more about Dezeen partnership content here.
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