Our 2025 Presenting Sponsor is PepsiCo Design + Innovation
As one of the first major corporations to unite diverse design disciplines into a single team, the work at PepsiCo Design + Innovation is founded on and driven by collaboration. Innovation is not only part of their name, it’s a mindset for each of the 350+ designers working across branding, experience, structural packaging, fashion, and more.
This year, PepsiCo Design + Innovation is not only supporting the PRINT Awards as our Presenting Sponsor, but we’re also tapping into the company’s deep bench of creative leadership for our jury in the Packaging Design, In-House Design, and Brand Collaborations categories.
Brand Collaborations
Alongside Jessie McGuire and Chay Schmidt, Courtney Jimerson will be reviewing campaigns that join brands with other brands, artists, organizations, or influencers where the collaboration partners add artistic value to a product, expand access to diverse audiences, push industry boundaries, or address social issues.
At PepsiCo, Courtney “CJ” Jimerson is a senior design director, where she is responsible for developing design experiences and strategies across the Gatorade beverage portfolio. Jimerson has built a career by blazing new trails and fostering innovation and culture at every opportunity. For the past two decades, Jimerson has led talented, dynamic teams to create industry-leading brands, experiences, products, and innovations.
Jimerson brings a deep perspective to reviewing brand collaborations. This year, when Gatorade entered an entirely new category: premium unflavored water, Jimerson and her team believed that the design needed to be simple and functional to appeal to their target audience. Supporting the design, the campaign also included a collaborative marketing campaign titled “Always in Motion,” which featured a range of “movers” — athletes, performers, choreographers, and others — who exemplify movement and flow the same way that water moves.
Packaging Design
We’re excited to welcome Juan Carlos Martínez to the Packaging Design jury, a creative design director with over 20 years of experience transforming ideas into meaningful brand experiences. He specializes in crafting strategies and visual identities that stand out while resonating deeply with audiences. Known for his passion for storytelling and design innovation, Martinez leads teams to uncover insights and deliver solutions that inspire.
As the leader of the PepsiCo Foods LatAm design team, he oversees the identity of over 80 brands across the region. His career includes nearly a decade at Interbrand, where he contributed to redefining global brands through conceptualization and execution. Throughout his career, Martinez has embraced challenges, built strong teams, and fostered a collaborative environment that empowers creativity. “This dynamic exchange of viewpoints not only reinvigorates our approach but also leads to groundbreaking solutions that wouldn’t have been possible otherwise,” he said. “It’s a reminder that growth comes from embracing diverse voices and evolving together.”
Driven by a commitment to excellence and a tenacity for problem-solving, he thrives on turning complex projects into opportunities for growth and impact.
The one thing that excites me most in my practice is collaborating with new generations of creatives. Their fresh perspectives and innovative ideas constantly challenge established ways of thinking, pushing us to step out of our comfort zones and explore uncharted territories.
Juan Carlos Martίnez
In-House Design and Self-Promotions
Kelli Albaugh is an award-winning design leader with over 15 years of experience crafting creative strategies and leading design teams for some of the world’s most iconic food and beverage brands.
Albaugh’s portfolio includes designs and brand identities that have garnered recognition from prestigious design institutions including Fast Company and The Dieline. Most notably, she created the blueprint for design-led athlete collaborations with world-class athletes like Serena Williams, Sydney McLaughlin, and the Muhammed Ali Estate for the Gatorade personalization platform, Gx.
She has a reputation for being a culture catalyst who creates high-performing, unified teams that develop visually compelling and human-centric solutions that transform complex business challenges into elegant, intuitive design solutions.
Albaugh is a passionate mentor and advocate for diversity and inclusion in design. Her leadership philosophy centers on fostering a culture of collaboration, empowerment, and creative risk-taking, enabling teams to push boundaries and deliver groundbreaking work.
Whether leading high-level strategy or guiding day-to-day design execution, Albaugh combines visionary thinking with meticulous attention to detail, always striving to elevate both the role of design and the impact of design in the world.
For more information about the PRINT Awards 2025 jury, PepsiCo Design + Innovation’s sponsorship, and the 28 categories that are open to entry, visit the PRINT Awards call for entries site and enter your work. And if you’re inspired by the work of these amazing design leaders and believe that you have the skills and commitment to be part of the PepsiCo Design + Innovation team, there’s lots of information for you here!
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