Kosé has been recognized as a 2025 Honoree in the XR Technologies & Accessories category at this year’s CES event in Las Vegas for its Mixed Reality Makeup – 0 min try-on studio. This innovation from the J-beauty leader offers ‘an entirely new makeup try-on experience’ utilizing cutting-edge high-speed projection mapping technology. The new makeup simulation system will replicate the color and texture of makeup on the skin in a way that AR simply cannot.
According to CES, the system enables customers to experiment with numerous makeup designs in a true 3D environment, allowing them to select products more swiftly and with greater confidence compared to traditional try-on methods or AR makeup filters. Thus, it is a worthy honoree.
Designer: Kosé Corporation
This innovative Mixed-Reality Makeup (MR Makeup) Color Machine utilizes high-speed projection mapping technology, which Yoshihiro Watanabe Laboratory of the Tokyo Institute of Technology developed. This technology allows makeup to be projected on the face. “MR Makeup allows the makeup to smoothly follow the human body’s movements and changes at the facial expression. The high-speed face recognition and projection technology, updated 1000 times per second, completes the process from facial movement to MR Makeup projection with a few milliseconds delay or less,” said the corporation.
What makes it even more interesting is that since it is a projection, it can be adapted to any section or shape. The makeup can be easily changed or worked over without actually having to remove it. This is a boon, especially if you’re someone who always messes up their eyeliner and needs to remove and re-apply it all the time! The high-speed projection mapping is paired perfectly with the color correction tech to create a realistic makeup simulation in no time. “By combining these, we have succeeded in developing an immersive makeup simulator that can achieve a natural finish that looks like you are actually applying makeup, even on a moving face,” said Kosé.
The final result is seamless and wonderful, beating the AR-enabled virtual makeup try-on applications we often find on smartphones and smart mirrors. It reproduces natural colors and textures that AR cannot hope to replicate. Since the colors are directly projected onto the skin, the makeup is realistic, perfectly adapting to the person’s skin tone. AR filters cannot achieve this realism. Kosé believes this makes the MR Makeup Color Machine quite versatile in its potential. They believe it can be used beyond makeup and cosmetics. They say shortly, everyone should be able to try their makeup anytime and anywhere – that is their goal.
The MR Makeup technology has been showcased at CES 2025, allowing visitors to try the one-of-a-kind makeup service. It is designed to encourage personalized self-expression and offer potential for entertainment applications. Check it out if you’re attending CES this year!
The post Mixed Reality Makeup Simulator Creates The Ultimate Makeup Look That Even AR Cannot Reproduce first appeared on Yanko Design.