Gardeners of Graphic Greatness
Outstanding logos and type design weave together form and function. A great logo can be simple yet striking, instantly memorable, and effortlessly versatile—flourishing across mediums. Similarly, great typography is the rhythm of design, with each curve and stroke demonstrating personality and intent. Legibility is its foundation, ensuring clarity without sacrificing artistry. Together, logos and type create a visual language that can leave a lasting impression that endures the test of time.
Our jury members in the logo and type design categories this year recognize the importance of craft and consistency and excel in their respect for and embodiment of creativity in all its forms.
Lara McCormick
Lara McCormick is a designer and educator based in San Francisco. She has worked at notable companies like Docusign, Workday, the New York Times, and the Exploratorium. She has taught Design at the School of Visual Arts, PRATT, UC Berkeley, General Assembly, and currently at the California College of Arts.
McCormick is the author of the book Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles published by Rockport Press. She frequently gives presentations and workshops on design for organizations such as AIGA, AdobeMAX, and TEDx. Her work has been recognized with two Sappi ‘Ideas that Matter’ grants and she has served as a judge for the Communication Arts Typography Annual.
Her education includes an MFA in Design from the School of Visual Arts and a postgraduate degree in typography from Cooper Union. She is committed to using design for social activism and driving positive change.
Adam Vicarel
Adam Vicarel is the principal and creative director at Vicarel Studios, an artful branding & graphic design studio. Specializing in hand-drawn branding and lettering illustration, his work is used to develop uniquely approachable visual identities, packaging, campaigns, and murals. Vicarel’s approach to creative problem solving and unwavering passion for treading the line between art and design has afforded him the opportunity to craft provocative brands and artful experiences for partners such as NBC, lululemon, Twitter, Sharpie, United Airlines, and New Belgium Brewing.
I’m excited about work that established a strategic foundation upon which a designer can craft an artful and illustrative visual identity system.
Adam Vicarel
James Martin
James Martin, known as Made by James, is reshaping design education by bridging the gap between the classroom and the unpredictable realities of client work. With 20 years of experience in the design industry, Martin has seen firsthand how conventional wisdom and echo chambers can stifle creativity. His philosophy emphasizes good service, bold creativity, and challenging the norms that hold designers back.
Now, as chief creative officer of Made by Lincoln—a department within the renowned Lincoln Design Co.—Martin has built a unique environment where emerging designers gain real-world experience by working with actual clients, honing their craft, and earning along the way. This hands-on approach, combined with his no-nonsense, anti-formulaic teaching style, empowers designers to think independently, push creative boundaries, and build meaningful, lasting careers in the design world.
Enter your logo or type design work this year in the 2025 PRINT Awards or in 26 other categories that offer you a chance to receive the recognition and accolades of peers, colleagues, clients, and design thought leaders from around the world. The late entry rate ends February 25!
The post Meet the 2025 PRINT Awards Jury for Logos & Type Design appeared first on PRINT Magazine.