There are two kinds of beer drinkers: those who prefer to just drink it straight from the can or bottle and think that other ways of drinking it is sacrilege, and those that prefer to have it poured out in a glass so they can enjoy the taste more as they clink and drink with others. If you’re the latter kind of beer drinker, you might also have particular rituals you enjoy, like how the beer is poured into the glass, what kind of glass you’re drinking from, and also how you drink “cheers”, “prost” or “kanpai” when you’re drinking with friends. There are also those who want to have a unique kind of glass to drink from that would enhance the beer drinking experience.
Design: Nendo for Saporro
If you’re the latter kind of beer drinker, you’d want to have a perfectly designed glass to enjoy your Saporro Black Label beer. They partnered with design company Nendo, who also previously made The Perfect 3Way Glass, to create The Perfect Cheers Glass. It is a pair of glasses that are made of crystal. These are actually manufactured in an atelier in Crystal Valley in the Czech Republic. It’s a place known as the center of glass manufacturing and they have an accuracy of 0.1 mm.
The Perfect Cheers Glasses allows you to enjoy your glass of Black Label beer with not one or two but four out of your five major sense. You can taste the beer of course and smell it as you drink it from your glass. There’s also the added senses of sight as the crystal clear glasses give you a clear view of your drink and the stems are shaped like bells. Lastly, you get an added sound element to your drinking because when you clink them together, you get a bell-like tone to punctuate your “cheers”.
These pair of glasses aren’t for sale though. You’ll have to enter Sapporo’s raffle to get a chance to win. You have to be a Club Black Label member and purchase eligible products, specifically the Sapporo Draft Beer Black Label. You get 1 point for the 350 ml and 2 points for the 500 ml and you just have to scan and upload the receipt for the eligible products. They’re giving away 4,800 pairs of The Perfect Cheers Glasses and the prizes will be shipped around mid-July 2025.
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