Founded in 2010, Pupila is a brand design studio based in beautiful Costa Rica. Over the past 15 years, this team has worked with clients in over 24 countries and in various industries from local start-ups, all the way to creating the logo of the MLS’s newest club, San Diego FC.
But crafting identities for their clients is just a part of what makes Pupila the “Creative Powerhouse” they claim to be. Through all these years, the studio has organized major design conferences and events, starting with the International Design Festival FID (2011 to 2017) which brought together over 3,000 people each year, then moving on to The Pupila Film Festival (2018 & 2022), Design Drinking (2017 & 2023), Diseñoke / Design + Karaoke (2023), and since 2022, the Costa Rica Design Week, a city-wide event in San Jose that impacts around 40,000 people each year and connects different publics with the Costa Rican design industry.
Pupila is also part of the programming teams for design festivals and conferences in Colombia, Nicaragua, Peru, Canada, and Spain.
Outside of events and branding work, the studio has also created its own coffee roasting company, Bocanegra, which has become the biggest specialty coffee roaster in the country. Pupila has also developed several collaborative global design projects and has published three books, including La Tina, a publication that, in its first edition, compiled and showcased the work of 175 graphic designers from across Latin America. La Tina’s second edition celebrates the work of 100 Costa Rican illustrators.
In just one week, Pupila will commemorate its 15th anniversary in the best way the team knows how: by celebrating it with their design community and bringing a group of influential designers and creatives to the country. The theme, Quinceañera, is a traditional Latin American celebration marking a young woman’s coming of age. The event’s branding embraces classic elements, featuring cursive typography and, of course, pastel pink.
The PFF! Pupila Fifteen Fiesta will be celebrated on March 7 at a beautiful movie theater in San Jose. Learn more and get your tickets to PFF!
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