What does March have in store for marketers? If you’re a marketer, you often look for months and days that are ideal for starting a specific campaign. Well, March is a favorable month for everyone. It’s the time when the sun shines brighter, breaking the long winter spell. Also, the month has many important events falling in, such as International Women’s Day, Pi Day, and Equinox. Let’s not forget March is when people enjoy the much-needed Spring break. So, you can capitalize on these important seasonal events by forming specific marketing campaigns around them.
As an online seller or marketer, understanding what people need during these events can help you succeed across the US market. In this blog, we have compiled the important events, their significance, and personalized items you can sell. Let’s take a look.
Spring Break
When: March (dates vary from school to school)
Spring Break is all about a vacation period that schools and universities observe every year. The concept was introduced in the United States in the 1930s. Although at first, it was enjoyed as a holiday off. Later on, when MTV capitalized on it in the 1980s, showcasing parties and sun-kissed gatherings to beat the winter blues, its popularity soared. It became an excuse for American families to go on trips, enjoy together, and spend quality time.
Many major brands dive in to capitalize on this event. At present, they use Spring Break to target the youth — the key target customers. According to the BBC, Gen Z has an estimated spending power of $360 billion alone in the United States. You can target them as well with a refined marketing strategy and POD services. The demand for trendy travel gear, sustainable products, and personalized apparel increases by manifold.
Since the youth likes to party at beaches, marketers need to elevate their marketing games. As a marketer, you can introduce beach-friendly products like custom tote bags, towels, and personalized slippers. If they are not partying at the beaches, no worries! You can have many other products to sell.
Products to sell during spring break
Which are the hot-selling products during Spring Break? While there can be a wide range of products, some are still hot favorites among people.
Personalized crop tops, bikini sets, shorts, slippers, and tote bags or custom handbags are perfect products to sell during Spring Break for beach parties.
However, for parties taking place at the universities or schools, you can sell custom dresses, t-shirts, phone covers, and more.
International Women’s Day
When: March 8 every year
International Women’s Day (IWD) was officially recognized by the United Nations in 1977. The day celebrates women’s efforts for equal rights and their achievements. Today, marketers find this day as an opportunity to enhance the reach of their products or services. Businesses launch promotional campaigns and merchandises to celebrate the day.
When you promote your products for Women’s Day celebration, be careful. The event shouldn’t be about commercialization but social cause and your brand should find the think line running between the two. Too much salesy pitch might hurt your brand image among women.
Painting everything pink and giving out a vague, unclear slogan for a day won’t do justice to your campaign.
So, do not appear to take advantage of the day solely for your brand promotion. Instead, use your campaign to promote women’s rights. Your business should be seen as promoting gender equality.
To maximize your advantage of the day, it would be good to launch a multi-part marketing campaign. It is much better and more fruitful than sending out congratulatory emails to the potential customers.
Products to sell
International Women’s Day is when you can sell apparel such as t-shirts and sweatshirts with slogans highlighting women’s contributions. Encourage women under design your own leggings campaign to bring out their creativity.
From customized notebooks to custom mugs, and tumblers, you can sell anything that highlights women’s contribution either by a pattern, design, or quote.
Pi Day
When: March 14 every year
Pi Day is another event held in March, dedicated to the mathematical constant π (pi). The day was introduced in 1988. Since then the day is used to teach math-related lessons and games. Marketers, on the other hand, capitalize on the day to sell pie (sounding pi), math-themed t-shirts with quirky math quotes, and more.
To engage your target audience on Pi Day, consider the following strategies.
Run a social media campaign
To make most of the Pi Day, run a social media campaign. You can wish on Pi Day by running a mathematical contest with relevant hashtags. Sharing mathematical tips, facts, and history posts will be ideal to engage the audience.
Decorate your store
On Pi Day, turn your store into a visual treat. Use pi symbols or decorative to amp up your store’s look.
Email marketing
Email marketing is amongst the most effective campaigns that yield the desired results. Create a newsletter or emailer referring the significance of Pi Day. If you have special Pi Day gifts, provide a special discount code or coupon code for customers to shop more.
Host Pi Day events
You should also consider organizing Pi Day events in local schools or clubs. Find out about math clubs in your city and work with them to involve students and the public in the event.
Product to sell
A key tip for businesses and marketers is to sell mugs, aprons, and T-shirts with math-related slogans or puns printed. You can create your own hoodies with Pi symbols or slogans to stand out while celebrating the event.
Spring Equinox
When: March 19, 20, or 21 every year
The Spring Equinox is another event to fuel your marketing efforts. Both the hemispheres get sufficient and equal amounts of sunlight during the equinox. This year, the Spring Equinox will fall on March 20. The day will also mark the beginning of spring.
It’s the time when nature awakens, spreading lush greenery all around. So, start fresh campaigns around eco-friendliness. At present, people have notions building around earth-friendly materials. Building your campaign around it or stocking up relevant products will help you succeed.
Products to sell
The Spring Equinox Day is an opportunity for marketers to sell nature-inspired products. Home decor, floral prints, and other eco-friendly products sell more as the day approaches. So, focus on marketing t-shirts, tote bags, mugs, notebooks, and home decor items like frames, posters, garden flags, etc., to celebrate the season.
So, March is full of exciting events when businesses can entice their target customers to products, services, and new offerings. This is the month when people look forward to enjoying themselves with their families. Marketers can implement fresh strategies to target them.
They can design team clothing, launch design your own clothes with discount coupons, and create many campaigns to engage their participation.
Wrapping Up
March is the month when Spring Break, International Women’s Day, Pi Day, and Spring Equinox fall one after another. That makes the month attractive for marketers to target potential customers with new strategies. They can use these events to drive attention and boost their sales