fiorucci revives historic milanese store as interactive virtual pop up with AR

forucci’s playful irreverence returns to milan’s piazza san babila   For just one week, Fiorucci returns to its home at Milan’s Piazza San Babila in a purely digital format. Rather than simply looking back on its legacy, Fiorucci is reactivating it in an immersive new dimension with a virtual store accessible through a QR code […]

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