Founded in 1887, AEG has long been a pioneer in design and innovation, deeply influencing modern appliances with its commitment to form, function, and quality. Now focusing on the Chinese market, AEG aligns its legacy with the rich cultural tapestry of China, drawing inspiration from the Bauhaus movement’s enduring impact on design philosophy. With its principles rooted in harmony, simplicity, and practicality, AEG invites a new generation of Chinese creatives to redefine these values through its products.
Presenting AEG Challenge The Expected by Yanko Design – an online challenge that invites creatives to visualize the company’s legacy (and its future) through the medium of an advert. The stars of this advert will be AEG’s flagship appliances – from the award-winning innovative scratch-resistant technology in their SaphirMatt induction hob, to the pure lines and finish of the Matt Black multi-function oven that honors the company’s Bauhaus heritage.
The AEG Challenge The Expected competition offers an exciting platform for participants in China to showcase their creative flair. Designers are encouraged to craft compelling adverts that blend AEG’s Visual Brand Identity with the sleek sophistication of its product range. Whether through digital banners or bold posters, this challenge invites individuals to push the boundaries of advertising by featuring at least one of AEG’s state-of-the-art appliances (or even all three).
The challenge, hosted across 5 design institutes in China, invites the students to create an advert for the brand, honoring its heritage as well as celebrating its innovative appliances. The adverts should adhere to AEG’s visual brand identity (VBI), and can exist in the form of a poster, a banner, or a video. Starting on November 29th, 2024, and going all the way till January 3rd, 2025, the contest will be judged by an esteemed jury panel of 7 design luminaries led by Jie Sun (Associate Dean of the Shanghai International Design Innovation Academy, Tongji University), Tian Xie (VP, Design Branch of China Building Decoration Association & Founder of Yizhi Architectural Design Firm), Mingjie Yang (Founder of YANG Design), Wei Ding (Director of the Art and Design Research Institute, East China University of Science and Technology & Vice President of Shanghai Industrial Design Association & Founder of Muma Design), Haibo Zhu (Architect and Interior Designer & Founder of A+S Zhu Haibo Architectural Design Firm & Member of the Royal Australian Institute of Architects), Xueqing Zhang (Associate Professor at the College of Design and Innovation, Tongji University), and Qianman Wu (Senior Partner, Sina Zhongju Culture Co.,Ltd.). Winners will receive AEG and Electrolux appliances valued at a total of RMB 35,800 (approx $5000)!
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