Ever since the new Barbie live-action movie came out, the doll franchise has received renewed interest and, of course, collaborations that make pink the new black. Given Barbie’s colorful history, despite its strong association with a single hue, it’s not really that surprising that it continues to have a large following, especially ones that are willing to cough up the dough to buy products with distinct Barbie themes, whether or not they’ll actually use those products.
We’ve seen Barbie’s design language used and reinterpreted for a variety of objects, from miniaturized designer chairs, cameras, and, of course, chic clamshell phones. It, therefore, doesn’t come as a shock that we’d also get a rugged G-SHOCK watch in this iconic bright pink hue, but this collaboration with the world’s most famous doll does more than just give the world’s most iconic rugged watch a superficial paint job.
Designer: Casio
With some Barbie-themed products, it’s probably enough to give the item a pink color and some branding and call it a day. The G-SHOCK Barbie edition, however, goes a little deeper, down to almost every visible part. Building up on Casio’s GMA-S110 known for its gear-shaped parts, the Barbie edition gives each component a different hue of pink as well as a different texture, perhaps to convey the metaphor of having subtle differences in personalities and characters even if we’re all united by a single pink color.
Of course, not everything in the watch is pink, or else it would be impossible to read. The clock hands and bezel inlays are painted black to stand out from the pink background. In the dark, when it’s almost impossible to see color anyway, the watch turns on an amber light that gives it a rather spooky aura.
There’s no shortage of Barbie branding to be found, from the engraved case back to the Barbie logo at the 3 o’clock position to a heart motif inset dial at the 9 o’clock position. Even the strap has its fair share of accents, like the Barbie “Silohead” logo at one end of loop.
Invisible to the naked eye, Casio reveals that key components of the watch’s bezel and band use bio-based resin to help reduce the products negative impact on the environment. It turns the watch into more than just a fashion accessory, becoming a strong statement that not only supports sustainable living but also women empowerment.
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