Farming is one of the most profitable industries in the US. We bet that the demand for more food and crops like cotton that the textile industry uses to fulfill your fashion desires will grow even more in the upcoming years.
If we look at the statistics on this; in 2023 the US alone exported agricultural and farming products worth 178.7 billion dollars and it’s expected to grow even more.
So if you are thinking of starting your own farming business or already have a fully established business, now is the best time to invest in your farm business. This includes creating a brand guide for your agriculture company or farms. In today’s article, we discuss how you can choose the farm logo elements like color palettes, font pairing, and logo styles, and don’t forget about learning from well-established brands.
So if any of this sounds interesting to you, keep on reading!
1. Analyze Farming Logos for Inspiration
If you want to create an unforgettable logo for your farming business, it is best to understand what works in the industry and what simply won’t cut it. The reason your competitors are growing is that they have been in the industry more than you and have spent both time and bucks on researching what works. So here we are breaking down the most iconic farm logo elements so you don’t have to stress over the trial and testing process.
1. John Deere
John Deere is a manufacturer of agricultural machinery and harvesting equipment. The brand used a pictorial mark of a leaping deer which makes it stand out from other farming logos. The leaping deer represents a sense of movement and energy which is what the customers expect to see from an agricultural machinery manufacturer.
Their slogan “Nothing Runs Like a Deere” brings home everything they stand for. The brand features green and yellow as the main colors in its logo, these colors are associated with nature, growth, and durability.
The logo includes the brand name “John Deere” in bold, green letters and a yellow leaping deer icon. The combination of the green background and the yellow deer creates a memorable visual identity.
Image Screenshot: 1000logos.net
2. Cargill
Cargill is a family-owned food and farming company. Their main message is to provide nourishing food products and the brand effectively showcases this in its logo.
Green is a very popular shade in farming logos as it reflects nature, vitality, and sustainability.
Their logo features a combination of black and bright green; this color duo is bold and the bright green stands out against the black font. Cargill has a simple black wordmark and a bright green leaf acts as an identifiable element in the logo. The leaf symbol also ties in with nature and sustainability, emphasizing Cargill as an eco-friendly farming brand.
Image Screenshot: 1000logos.net
3. Pioneer:
Moving forward with our discussion on how you can learn from other farming logos in your industry; let’s now talk about Pioneer–an agriculture and seed-producing company. The company produces genetically modified crops and the name Pioneer reflects their innovative approach to farming.
The brand has created a meaningful farming logo. The infinity symbol represents continuity and stability. The infinity icon also resembles a seed and the sprouting leaf represents company’s focus on environmental sustainability.
The leaf also evokes the idea of growth, vitality, and diversity which are the core values of the company.
Pinterest Screenshot: i.pinimg.com
4. Vital Farms:
The last one on our list of farming brands you can take inspiration from is Vital Farms. Vital Farms is a US-based farming company that provides pastured-raised poultry products like eggs, chicken, and butter.
The brand has used a circular shape that contains the words “Vital Farms”. The red colored circle has a rustic look which matches their traditional farm-grown organic products. Red is the dominant color in their logo which instantly catches the eye. To balance the bright red, they have used a white color for their wordmark.
This simple yet memorable farm logo perfectly encapsulates their brand message of “keeping it bullshit free”.
Pinterest Screenshot: i.pinimg.com
2. Experiment with Industry Colors
You might have noticed that most farm logos use the four primary colors; brown, green, white, and yellow. These bright colors have been known to grab the attention of the people.
But that was the case in the past; these days many modern farm logos come in various shades and colors. Your goal is to find the common ground between keeping the traditional values intact while modernizing your brand so it is relevant to the changing trends in the farming industry.
Here are a few popular colors you can use in your farm logo:
1. Green:
Green is one of the primary colors used in farming logos. The color represents growth and nature; because of all these qualities, you will see most organic and sustainable food brands use green in their logos.
If we talk about a farming brand that nails it with the green color; Whole Foods takes the win. The brand uses a refreshing rich green shade which aligns with its values. This also showcases that they produce and sell organic and natural food products. The brand has selected a white font which gives clarity and a clean look to the logo making it hard to forget.
Image Screenshot: 1000logos.net
2. Yellow:
Yellow signifies joy, optimism, and warmth this is the reason why innovative brands use this color in their logos. Think of Tyson’s logo. The food brand uses a combination of yellow and red as the main colors in its logo.
The designer has carefully thought before choosing the brand’s color schemes. The bright yellow in the logo captures customer’s attention while they are down the supermarket aisles. The yellow color in combination with the white font gives out an energetic feel.
Image Screenshot: 1000logos.net
3. Red
Red is another widely used color in the food and farming industry as it evokes hunger, passion and creates an urgency. Think about Kellogg’s iconic logo. The brand used one of the boldest shades in the color spectrum for its wordmark. This makes the logo stand out and aesthetic enough to be recognizable.
Kellogg’s logo is a great example of a timeless logo because of its simplicity the brand logo is difficult to walk by, without noticing. Kellogg’s wordmark shows that not all farming logos need a symbol to stand out.
Image Screenshot: 1000logos.net
4. Blue
Blue is considered to be a more safe color choice by big companies. However, Ocean Spray takes a fun spin on this widely used shade. As the name suggests, blue is the perfect color to represent their brand logo but that’s not the whole picture.
The brand uses two shades of blue; dark navy blue and light blue both work great with their aquatic theme. Ocean Spray uses blue as the main color in their logo and white color for their wordmark which adds a nice accent. The emblem is contained in an oval shaped background with the top part stylized to depict ocean waves. It’s a subtle design tactic but it works to grab attention.
Image Screenshot: 1000logos.net
3. Pair Quirky or Vintage Fonts
You might have noticed that most farm logos go with traditional Serif which is not a bad font choice but can be considered overused or boring. Well, which fonts you should use for your farm logo really depends on the line of farming you are in.
Some farming businesses go with a vintage font as it suits their branding; however, modernizing your farm logo can be the missing wow factor in your logo.
Look for typefaces that match the feel of your agriculture business—whether it’s a Slab font, a modern Sans Serif, or a traditional Serif.
But if you want to to stand out from the norm; here are some modern font pairings you can try to create a memorable brand identity for your farm logo:
1. Rustic Farmhouse Font
If you want to go with a more rustic and retro feel for your farm logo then this hand-drawn rustic typeface will get the job done. Rustic Farmhouse is an elegant script font. The typeface has a balanced feel; not too thin and not too thick. This font will enhance the beauty of your other farm logo elements.
Image Screenshot: freepik.com
2. Huvet Farming Font
If you want to create an impact with your farm logo then this bold and blocky typeface will be perfect for you. Huvet Farming Font has a vintage and rustic look that fits well on farm logos. The worn-out lettering makes this font perfect for farmhouse signs. The Display font is bold which makes it easy to spot on your farm branding, product packaging, social media, and website design.
Image Screenshot: befonts.com
3. Farmhouse Calligraphy Font
Do you want a more feminine font for your family-owned farm business? If yes then Farmhouse Calligraphy Typeface would be a good fit. It’s an elegant cursive font perfect for your small-scale organic farm. The calligraphy-inspired lettering makes it elegant and will give your farm branding a high-end aesthetic.
Image Screenshot: befonts.com
4. Rustyne Rustic Script Font
If you want the cursive look of the calligraphy font but with a heavy brush stroke typeface, then check out Script fonts like Rustyne Rustic Script. The rustic texture will enhance the look of your farm logo. Most farmhouse logos go with traditional Slab or Serif fonts but you can take a different direction with Script fonts. Going with something different will make your farm branding memorable.
Image Screenshot: freepik.com
Visualize Logo Styles on Marketing Materials
Alright, so far we have discussed everything you need to know about choosing the right farm logo elements for branding. Imagine you have created an iconic brand symbol for your farmhouse; it’s really of no use unless your logo delivers its purpose on packaging and other applications.
If you have been running a farm business for a while it may have already occurred to you that your farm logo is used on marketing collateral, delivery vans, carton boxes, and as a decal on tractors. For that reason, it’s best to create a minimal logo as it looks good on all display sizes. Make sure your farm logo is versatile and fits across different mediums and sizes whether it is a professionally designed business card for your farm or larger displays.
A few of the most used farm logo styles include mascots or emblems. But these logotypes won’t be enough to make your farm business stand out. If you want to beat your competition then you need to come up with something creative.
Here are a few uncommon logo styles that can give an edge to your farm brand symbol:
Pictorial Marks
Abstract Logo
Negative Space Logo
Minimal Wordmark Logo
Experiment with these logo types and make sure your final logo design is scalable to fit across all your branding needs.
5. A/B Test Usability Across Digital Mediums
Now, consider that you have designed your farm logo using an AI logo creator tool or by hiring a designer. Finally, it’s time to reveal it to the online world on your website and social media pages. You need a strong social media presence and an attractive website that not only keeps the customers browsing but also compels them to make a purchase.
If you have already built a good reputation for your farm business online; then your logo must live up to that promise on digital platforms too. For that reason, you need to create different versions of your primary logo to fit in various various image sizes like as an icon or as a social media cover image.
We have covered the basics, now let’s talk about how you can add and see your farm logo on your website and social media channels like Facebook, Instagram, LinkedIn, and YouTube.
1. Website Design
To start uploading your logo on the website, we suggest you have the correct-sized PNG image of your farm logo. It is best to use a symbol-only logo to add to your website and as a favicon since that will fit perfectly in small-size applications.
2. Facebook & LinkedIn
For Social media platforms like Facebook & LinkedIn, you need both an icon logo and a full version of your logo both symbol and wordmark. The icon will be perfect for a profile image and you can use the combination logo as your social media header image. You can repeat the same process for LinkedIn as well.
3. Instagram & TikTok
For Instagram you only need one version of your logo; you can either use a stacked version of your logo with a symbol and wordmark or only the logo icon. Login to Instagram from your mobile and click on edit profile. Here you can upload your farm logo as a profile photo. If you like to post fun TikTok reels of your farm on TikTok, you can create an account on the platform following the same steps.
4. YouTube
We are almost done here; it’s time to get your YouTube channel up and running! Hold on, first you need to create a channel on the platform which means uploading a profile photo or channel icon. For that get your farm logo file in a PNG format, and click on the edit icon on a profile photo. Here you can add your logo icon and adjust the position so it’s centered. Next up for the YouTube banner image, you can use the full version of your farm logo with both your farm name and the symbol.
Wrapping Up
Farming is a diverse industry and to make your mark you need a distinct brand image that encapsulates traditional values as well as has a touch of modernism.
It can be quite challenging to juggle with multiple things at the same time. However, if you understand your brand and the values that set your farming business apart from others in the game, you can create a memorable brand identity for your business.
The post How to Choose Farm Logo Elements for a Modern Brand Identity appeared first on ZD Blog.