When it comes to advertising, marketers don’t disappoint. Car wrap design is one of the many strategies used by businesses to drive attention and build their identity. The whole idea of car wrapping involves covering the required parts of the car with high-quality films having desired graphics.
Customizing your car with a wrap enhances the overall look, which quickly drives attention. Since the attention span of customers is shrinking, businesses keep on looking for innovative ways to grab their attention. A well-designed car wrap does the job. However, it requires professional intervention and personal consideration.
So, this blog discusses tips for choosing the right car wrap design for branding purposes. Let’s check out.
How to choose the best vehicle wrap design for your brand
Avoid making a hurried decision when thinking of launching a car wrap advertising campaign to boost your brand presence. Instead, first, go through its different aspects. Find out which wrap designs work best for your business. Here are some time-tested tips to consider when choosing the right car wrap design:
Pick a wrap design that boosts your brand identity
Since a car wrap is about marketing your brand, the first thing to consider when choosing is that it fits your brand identity. Many car wrap designs fail to meet the expectations in delivering and building a trustworthy brand message. For example, if you brand is serious, choosing a vehicle wrap design with too loud colors of funky fonts won’t work out.
The wrap you choose should match your brand personality or it will create a negative brand image.
Choose a wrap with the right design elements
A well-thought-out use of design elements gives a glimpse of the brand’s personality. Ensure each design element is aligned with how your brand looks and feels. So, it’s essential to choose design elements that are appropriate for your brand. Here’s how.
Colors -When picking colors to design your vehicle wrap, prefer bold and contrasting colors that people can see from a reasonable distance. However, be sure to use brand colors that people are already familiar with when you create a car wrap design.
Typography – Typography or fonts add to a brand’s personality whether it’s serious, professional, or funny. So, use the fonts that best describe your brand personality. Use bold fonts for your brand name and other text info in the wrap design. Do not overcrowd the wrap space or it will look cluttered. Use font pairing and font family architecture for the right font selection.
Images and Graphics – High-resolution images and graphics are easily noticeable from afar if used strategically on a vehicle wrap design. Big images conveying your brand message are the favorite of most wrap designers.
We all know that a picture is worth a thousand words. So select images that truly define who you are as a brand.
Pay attention to layout
Another aspect to consider when selecting the right car wrap design is to pay heed to its design layout. The layout should be functional and aesthetic as well. Only such a design makes a desirable impact on the onlookers. Ensure whether you want a full wrap design or just want to cover half of the car. Based on your requirements, professional designers can recommend you the right layout.
The layout should be free from unwanted elements. It should have clever use of white spaces for visual clarity.
So, when pondering how to design a vehicle wrap, ensure that the wrap layout guides the viewer’s gaze to the main elements first and then to the lesser elements.
Stick to a simple design
An advantage of a simple design is that viewers can quickly grasp the underlying message. They can learn about the brand personality at a glance. Choose a car wrap design that people find clean and aesthetically pleasing. People will lose their attention if the design is complex and has too many elements crowding the space.
Since the wrap is on the car, people only have a few seconds to notice it on the fast-moving vehicle. They cannot pause and analyze the wrap content, unlike print media. Therefore, while choosing a wrap or designing it, ensure that its key message stands out due to the simplicity of the design.
It is advisable to keep the messaging part direct and short to ensure the simplicity of the car wrap design. Highlight the key information, such as your company name and contact details. Make sure that the fonts are legible from a good distance. Consider this tip not just for cars but also when thinking how to design a truck wrap for branding purposes.
The U.S. automotive wrap films market size is expected to be worth $11.38 billion by 2033. This data shows how businesses and individuals count on good wrap to advertise. The key to catching attention lies in a good and unique wrap design.
So, these are the crucial tips you should consider when choosing the right car wrap design to market and promote your brand. Pay attention to each aspect in detail to maximize the impact on the target audience.
If you need inspirational car wrap design ideas, visit Designhill, the leading creative marketplace. This site is also a great help in launching your wrap design contest, which attracts dozens of designers to participate in it. You can pick a winning design from the submissions and make it an integral part of your promotional campaign.
Wrapping Up
Car wraps are excellent advertising and promotional strategies for brands. When you create a well-designed vehicle wrap, it conveys the underlying message in an engaging way. Consider the earlier tips to find the right car wrap design.