Living in Los Angeles right now has been a surreal experience. For lucky Angelenos like myself who live in neighborhoods that have been untouched by the flames, “normal” life has all but resumed. But for those in Altadena, the Palisades, and other areas ravaged by the wildfires, life will never be the same.
In the face of utter devastation, a heartening silver lining has been the outpouring of people doing their part to support those who have lost so much. Pasadena native Barkev is one of these Angelenos, who has used his product line through his brand Merch Motel as a platform to raise funds. Barkev launched Merch Motel as a means of paying homage to and preserving historic signage and architecture in and around Los Angeles through pins, key chains, magnets, apparel, and more. I’ve been a fan of his work for years and was not surprised to see he had designed a collection of Altadena products as a way of giving back to a community decimated by the Eaton fire.
Read on to learn more about Barkev’s personal connection to Altadena, and how he’s helping a community in crisis. (Interview lighted edited for length and clarity).
As a retro-LA enthusiast, I would imagine that the loss and devastation across the city caused by the wildfires is particularly painful for you. Can you share any reflections on what it’s been like processing this tragedy?
It was very difficult to process the destruction of thousands of structures caused by the wildfires. Practically overnight, we lost so much of our heritage and culture. The impact was felt by people from all walks of life, permanently changing the neighborhoods we cherish. It was devastating to know that historic properties were being destroyed one after another; it felt never-ending. Family homes, community traditions, legacy businesses, and historic architecture all disappeared in the blink of an eye.
Family homes, community traditions, legacy businesses and historic architecture all disappeared in the blink of an eye.
I’ve always been an advocate for preservation, from the smallest details to the largest buildings. Altadena was filled with incredible historic sites, it was nice to know that so many properties were landmarked, ensuring they wouldn’t be at risk of alteration or demolition. Altadena respects its heritage, and I appreciate that so much.
What’s your own personal relationship with Altadena?
I grew up in Pasadena, it’s right next door to Altadena. I often visit Altadena to see friends and family who live and work there. I grew up going to school in Altadena and admiring their Christmas displays. Altadena feels like an extension of my home.
What makes Altadena so special? What’s your favorite part about the neighborhood/community?
The neighborhoods in Altadena are one-of-a-kind, rich with history and architecture. I’ve spent hours driving around just to appreciate its beauty. The structures in Altadena are a level of craftsmanship that can’t really be replicated today. The old homes blend in with the natural landscape filled with tall old trees; the people and animals live in harmony.
How would you describe the Altadena aesthetic and what makes it so compelling?
It’s hard to describe how Altadena makes you feel. Walking through the neighborhoods felt like stepping into a fairytale. It’s a dreamy place to be.
Can you share more about Merch Motel’s fundraiser to raise funds for those affected by the Eaton Fire and the Sahag Mesrob school? How did you decide on the designs you created for those collections?
While hearing about (and seeing) so many properties destroyed, I dedicated some time to research to then showcase these sites online. I felt it was important to respect and honor these places that we lost. I showcased contemporary and vintage photographs along with information about the history of these properties. I also shared photos I took in Altadena from the last few years; I always try to document the places I admire.
Through Merch Motel, I document historic sites and collaborate with businesses, organizations, museums, and non-profits to create products honoring their legacy. I knew I wanted to do something special for Altadena, so I worked on a collection of products to help raise funds. The collection is inspired by the feeling of Altadena, a charming world that’s hidden within Los Angeles. Some of the designs incorporate archival material; it’s an homage to this beautiful place.
100% of the profits will be donated to those affected by the Eaton Fire.
Why is the Sahag Mesrob school specifically so near and dear to you?
I actually attended Sahag Mesrob as a kid. I have always been fascinated by this campus. Always! In 2022, I reached out to the school and asked if I could tour the campus and document its architectural details. I am so grateful they allowed me to do this. I couldn’t believe how many original details were still intact.
The building was originally a home, built in the 1910s. Isn’t that so fascinating? An old mansion converted into a school! I absolutely loved it. It was also surrounded by several historic homes and beautiful trees, creating such a special environment and community. I never imagined it would all be gone.
It’s important to support and appreciate all that we have, while we still have it!
Can you share any other ways people can show their support for historic LA right now?
I always recommend visiting historic sites, businesses, restaurants, and museums when you can. I have digital maps available on my website that highlight some of these places. These are the places that make our cities so unique and beautiful. It’s what gives it its culture and character. It’s important to support and appreciate all that we have, while we still have it!
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