As a lifelong lover of good design — and good pasta sauce — it’s not every day that I see a sauce label that stops me in my tracks. But this holiday season, Rao’s Homemade has done just that. The beloved purveyor of premium Italian sauces has teamed up with New York-based artist Timothy Goodman to create their first-ever limited-edition marinara label, and it’s nothing short of a chef’s kiss.
Goodman, known for his bold, playful illustrations, has reimagined the iconic Rao’s label by infusing it with festive holiday charm while staying true to the essence of the brand. Vibrant doodles of basil leaves, garlic bulbs, and tomatoes dance alongside snowflakes and other seasonal touches for a label that’s as flavorful as the jar’s contents—crafted with simple, high-quality ingredients like whole peeled Italian tomatoes, fresh onions, and garlic.
This creative collaboration isn’t just about a pretty package, though. Rao’s Homemade has launched the limited-edition jars in celebration of their 12 Days of Holiday Giveaways. And if luck isn’t on your side, you can snag the jar for $10.99 at raos.com starting December 11th—until supplies run out.
Here’s the cherry tomato on top: 100% of proceeds from the jars will go to City Harvest, a New York-based charity that rescues and redistributes food to feed millions of New Yorkers in need. So, not only will your pantry be stocked with something delicious, but your purchase will also help fight food insecurity this holiday season.
This limited-edition jar represents more than a clever marketing move; it’s a testament to the creative possibilities of branding when it goes beyond the expected. Rao’s is bridging the gap between its rich heritage and contemporary culture by collaborating with a celebrated artist, proving that holiday campaigns can be both heartwarming and head-turning.
So, whether you’re a fan of art, great marinara, or giving back, this is one limited-edition offering worth savoring—both for its flavor and its purpose.
The post Rao’s Homemade Gets a Festive Makeover with Timothy Goodman appeared first on PRINT Magazine.