Why do flash drives and portable SSDs always come in three shades of black and white? They do carry a certain professional aura to their appearance, but just like our smartphones, they don’t always reflect our personalities and inclinations. They’re also harder to find in the abyss that is our bags, not to mention underneath the shadow of our other peripherals and accessories.
There’s definitely no hard rule about flash storage design, and SanDisk is willing to break the mold and introduce designs that aren’t just functional but also enjoyable and aesthetically appealing, at least to a certain group of users. It definitely has data storage solutions for everyone from all walks of life, but gamers, particularly fans of Fortnite, might be tickled pink (or yellow, in this case) with a special portable SSD and USB flash drive made especially for them.
Designer: SanDisk
SanDisk Fortnite USB Flash Driven and Portable SSD, Peely Edition
Admittedly, there are a few data storage devices that come in other colors of the rainbow, but those are outliers rather than the norm. External hard drives, USB thumb drives, and their newer portable SSD counterparts still have the stigma of being “techy” gadgets for serious stuff only, despite their obvious use in more whimsical situations. Today’s users, however, are a more discerning bunch, and they are turning to designs that better reflect their interests rather than clinging to products made simply to cater to the masses.
Knowing that a large portion of its customers are gamers, SanDisk unveiled two designs that pay particular attention to one of the more popular titles in that industry, Epic Games’ Fortnite. Specifically, the limited “Peely Edition” portable SSDs and USB Flash Storage bear a bright Banana Yellow hue and big beady eyes that will be immediately associated by fans with one of the game’s most iconic character appearances or “skins.”
It definitely gives the storage devices more character, but that bright yellow color has another indirect benefit. It makes the devices easier to spot even in the middle of a chaotic desk or bag. Even if you’re not a Fortnite fan, this limited edition design will undoubtedly bring a smile to your face and brighten up your day, not to mention keep your files secure and always ready for transfer at a moment’s notice.
SanDisk Creator Phone SSD
Granted, you don’t need to adopt a game-like appearance to be fun. You just need to ensure that using the product is effortless and habit-forming, almost like a game. For mobile content creators always on the go, the repeated action of pulling out an SSD from your bag and plugging it into your phone can be tiresome and boring. It definitely wastes time you could be spending actually capturing content instead.
What if you didn’t need to actually take out your portable SSD from your bag in the first place? What if it’s already on your phone all the time or at least most of the time? The new SanDisk Creator Phone SSD tries to answer those questions with a MagSafe accessory that sticks to your iPhone or compatible magnetic case safely and securely, always ready to connect and record instantly to capture those fleeting moments in a flash.
The thin, rounded square device easily slips into your bag or pocket, making it effortless to get going wherever your muses take you. Available in a blue dual-tone color scheme, it also easily stands out without being showy, appealing to some creators who prefer to let their work speak for itself. The durable silicone shell and IP65 water and dust resistance also make the Creator Phone SSD resilient and reliable, able to keep up with your more adventurous pursuits.
The post SanDisk Brings Fun to Flash Storage for Gamers and Mobile Creators at CES 2025 first appeared on Yanko Design.