You don’t have to be a professional athlete to appreciate the iconicity of the Gatorade water bottle. The green body and orange cap with the bold “G” logo emblazoned on the side has been a mainstay in our culture for decades. Now, Gatorade is inviting customers into the design process through AI personalization offerings via Gatorade iD, the brand’s free membership platform.
“We noticed that athletes today are increasingly seeking ways to personalize their experiences, and they’ve been early adopters of athletic equipment personalization,” said Xavi Cortadellas, Gatorade’s Sr. Director of Marketing, Athletic Equipment. “Through these AI innovations, we’re so excited to help athletes showcase their unique styles, passions, and personalities.”
Gatorade guzzlers can go to www.gatorade.com to generate their own water bottle designs through the brand’s partnership with Adobe Firefly. Gatorade also collaborated with digital product agency Work & Co, part of Accenture Song, to ensure the new AI experience was seamlessly integrated into their site and was user-friendly.
“Our ambition is to serve athletes better than anyone else, so we’re incredibly proud to be one of the first brands to put the power of an AI-fueled experience in the hands of athletes,” said Cortadellas. “This technology allows us to meet athlete needs with fully customizable solutions no matter their journey.”
“This is just the start of how AI will continue to fuel athlete personalization at Gatorade,” added Cortadellas. What the next AI pursuit for the brand will be, however, remains to be seen. An AI flavor perhaps?
The post The Classic Gatorade Water Bottle Gets the AI Treatment appeared first on PRINT Magazine.