Before we launch the new season of The PRINT Awards, we wanted to take another look at some of our favorite winning entries from 2024. On November 19, The 2025 PRINT Awards will be open for entries, and we thought you could use some creative inspiration to fuel your entry this year.
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Studio TK, a furniture manufacturer with headquarters in South Carolina, is on a mission to help companies “bridge the gap between the spaces where we work and the work culture we aspire to create.” The company partnered with Tolleson, a full-service, Bay Area creative agency, to amplify Studio TK’s voice as an exclusive resource for furniture designed to foster creative collaboration, well-being, and connection at work.
The resulting creative, “Santé: Designed by Patrick Norguet” is a meticulously crafted stop-motion animation video that captures the essence of the acclaimed French designer’s work. Our judges awarded Tolleson first place in The 2024 Print Awards’ Motion Graphics & Video category.
Stills from “Santé: Designed by Patrick Norguet”
Inspired by Norguet’s love for music, the video utilizes visual metaphors to convey profound ideas, such as the transition from black and white to color representing the journey from concept to creation. With its tangible, handcrafted quality that feels real and touchable, the stop-motion animation captivates viewers. Every subtle change in direction, the slightest quiver of paper, and the visible texture of handmade sets add depth and authenticity that reflects pure joy.
The French celebrate by saying, “À votre santé” or “to your health.” In the same way that Norquet’s chair collection projects a lifestyle-oriented sensibility that softens the office landscape and expresses a more human work culture, this award-winning stop-motion video bridges tradition and creativity making it enduringly enchanting and worth celebrating!
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