Videos are by far the best-performing content format in any marketing campaign. But these can be time-consuming and boring to create if you don’t have the technical editing skills or aren’t equipped with the right tools.
According to a HubSpot report, 39% of companies identified lack of time as the biggest challenge impacting their video marketing campaign. Fortunately, there is a never-ending list of AI video marketing tools you can use to simplify the process of video production.
By leveraging AI-based video generators, you don’t have to do repetitive tasks like writing scripts, generating clips, and editing final videos. The best part, you can use AI to create videos from simple text prompts without needing a camera microphone, or even video editing skills.
In today’s article, we are looking at some of the best AI video marketing tools, and comparing which would be the best fit for you!
Sounds like something you want to learn? Here are our top picks:
1. Pictory:
The first one on our list of AI video marketing tools is Pictory. It’s a simple-to-use AI video generator for content creators who don’t have experience creating videos. All you have to do is provide text in the form of a script or a blog article, and the tool will make a branded video based on the given text prompt.
It’s a useful tool for repurposing long-form content that you can post on social media to reach a wider audience.
Key Features
The script-to-video feature allows you to create engaging videos by uploading a text script. It’s as simple as it sounds, just paste your script or blog article in the editor and the tool will create a video out of it.
Pictory has a realistic AI voice generator feature which is great if you want to create faceless social media or commercial videos.
Another useful feature is the text video editor which you can use to add subtitles or cut unnecessary scenes. The best part is you can also upload a link to your YouTube into the editor and edit the video with the tool.
Pros of Pictory
You can create a video in different aspect ratios.
The tool offers multiple AI voices you can use to create voiceovers from text.
Pictory has an extensive library of pre-made video templates to speed up the process.
Cons of Pictory
The tool only supports voiceovers in English.
You need to edit the first draft of the AI-generated video.
2. Elai.io
Elai is an easy-to-use AI video marketing tool that requires zero editing skills. It’s simple, just paste the article or HTML text in the editor, then pick a template and Elai will create a video for you.
The video generator tool is easy to navigate and filter options make the video editing easy for you. You can use it to generate multiple videos like training videos or product demos. And once you get the video, you can make the final edits before rendering it.
Key Features
Elai has an AI avatar feature that you can use to create four different types of avatars:
Selfie Avatar
Studio Avatar
Photo Avatar
Animated Mascot
The second feature is the article-to-video converter. This lets you generate multiple videos or clips from your blogs.
Pros of Elai:
You can use Elai to generate training videos for new hires or product demo videos.
Upload your audio files and the tool will generate AI avatars to narrate the text.
You can pick from 25+ realistic AI avatars and create videos in over 60 languages.
Cons of Elai:
You need to edit your prompt multiple times for the tool to generate the right video.
It’s not a useful tool if you’re looking for high-quality lip-synced videos.
AI avatars don’t look realistic which can be a little distracting for some viewers.
3. Descript
If you are a content creator who hates video editing, then this tool is for you. Descript is a text-based AI video marketing tool which makes it different from other traditional video editing software where you have to drag the clips to adjust the timeline.
The text-based editing feature lets you edit clips based on what the speaker is saying, which means you can add or remove the text and the video will adjust accordingly.
Key features:
The feature that caught our attention is Descript’s filler word removal. This feature removes speech fillers like “us,” and “likes,” and adds clarity to your videos.
With the AI audio editing tool, you can remove background noise or add studio-quality sound effects to your videos.
The overture feature allows you to edit your video by changing the text. You just need to remove the unwanted sections and the tool will trim the video accordingly.
Pros of Descript:
Descript has a team workspace where you can add your team members to collaborate on multiple video projects.
You can use the screen recording option to record yourself for presentations or video tutorials.
Cons of Descript:
Despite all the benefits, the tool is not for everyone. If you want to create short videos with less talking this tool won’t be useful for you.
The tool is not suitable for beginners as it does have a bit of a learning curve.
4. D-ID
Another tool on our list that takes a unique twist on AI video marketing is D-ID. While all the other AI video marketing tools on our list focus on generating videos from text, D-ID has face animation AI technology that lets you create videos from facial images.
The AI video marketing tool transforms photographs into realistic videos. This is useful for creating personalized videos for different marketing campaigns.
Key features:
D-ID has a live portrait feature that lets you turn still images into talking avatars. You can upload a frontal-facing still image, add a script and the tool will create a speaking avatar.
The tool has a voice customization option that lets you pair various AI voices with avatars for a natural-sounding video.
You can use the video campaign tool to create personalized video messages for all your campaigns. Moreover, the tool also lets you analyze the performance of the campaign.
Pros of D-ID
The photo animation tool uses AI technology to add realistic facial movements, lip-syncing, and emotional expressions, in your videos.
There are more than 25 avatars present which you can use to create various videos like explainer videos, marketing case studies, or educational videos.
While creating a video, you can choose from over 119 languages and accents. Plus you can select the speech style like shouting, sad, or excited to make your avatar even more expressive.
Cons of D-ID
The tool doesn’t allow you to upload your audio files.
5. Colossyan
Colossyan is a fairly easy-to-use AI video marketing tool for video creators. The tool uses AI text-to-speech technology and machine learning to create animations or AI avatars in the form of presenters on the screen.
The best part is the tool is beginner-friendly, which means the dashboard is easy to navigate for beginners and pro video creators alike. You can create engaging videos for your audience like explainer videos, client presentations, or other corporate videos.
Key Features:
One feature that makes it different from the other tools on our list is the ability to set the age and the emotions of each avatar.
You can use the personalized AI avatar feature to customize your video content. Select AI avatars of various genders and ethnicities, to match your video style.
Colossyan also has an AI scriptwriting assistant feature that can help create scripts for your videos.
Pros of Colossyan
Colossyan lets you translate your videos into more than 70 languages to reach a global audience.
You have the option to select from 30+ AI avatars and you can also incorporate multiple avatars in a single video.
The tool also lets you adjust or resize your video to different aspect ratios.
Cons of Colossyan
You need to buy an Enterprise Plan to create custom AI avatars.
6. Simplified
The next one on our list of AI video marketing tools is Simplified. It’s an AI-powered video creator that converts long-form videos into multiple short clips. This is particularly useful for repurposing content in the form of short reels that you can post on social media.
Simplified has an expansive library of templates you can use to create videos from text.
What we like about this tool is not only does it generate exceptional videos but it also has professional editing features like AI voice cloning, video compressor, and more.
Key Features
The social media management tool lets you schedule, post, and even track post performance. The tool gives you insights into the latest social media trends which you can use in your campaign to stay relevant with the ongoing trends.
The text-to-animation feature converts your text into animations. Simply write the text, pick a template and the tool will create animated videos that match your brand style.
Simplified has a “brand book” feature for brands and small businesses. You can save your brand kit like business logos, color palettes, and other visual elements.
Pros of Simplified:
You can also create memes, animations, and even carousels with Simplified.
The tool lets you define your target audience when writing a video prompt. This helps to create personalized videos for different sets of audiences.
Cons of Simplified:
If you are on a free plan, you can’t get access to features like AI text-to-video generator.
7. Clip Creator
If you are looking for a more beginner-friendly AI video marketing tool, then check out Clip Creator. Clip Creator is a video generator tool by HubSpot. The tool has an intuitive interface that guides the users throughout the video creation process. Great, right? Especially if you have no experience in video editing.
All you have to do is answer a few basic questions like what type of video you want and a short overview of the video content. After that, choose a template, whether you want to create a landscape video or a vertical format.
Key Features:
The soundtrack feature lets you add background music to your videos. You can choose a sound from the music library or upload your soundtrack.
Clip Creator has an AI text generator feature you can use to generate text on your video slides.
You can create a full marketing funnel with the Clip Creator. Use the tool to generate videos for your branding, download them, and create a landing page for each video with HubSpot.
Pros of Clip Creator:
You can download your videos without any watermark even with the free plan.
With Clip Creator’s AI text generator, you can edit the text even after creating the video.
Cons of Clip Creator:
Since Clip Creator is a beginner-friendly tool, it doesn’t have advanced features like realistic AI avatars.
8. CapCut
If you are looking for a user-friendly video editing tool with advanced editing features, then Cap Cut would be the best choice for you. It has many features you can use for editing content for your video marketing campaigns. The best part? You can use these features for free.
CapCut is a personal favorite editing tool for content creators and social media influencers. You can simply upload a video you want to edit, select a template, and start editing your videos or create trendy reels to grow on social media.
Key Features
The AI auto-cut video creator future lets you trim lengthy videos to make them short just by clicking the scenes you want to delete.
CapCut has a multi-track editor that lets you trim, layer, and edit different video clips and audio clips at the same time.
CapCut has a TikTok For You Page feature that lets you pick a template from the TikTok For You Page and start editing text, images, or sound.
Pros of CapCut:
You can easily integrate CapCut with TikTok. This way you can edit videos with CapCut and directly upload them on TikTok.
CapCut also has a mobile app with all the editing features which makes it easy for you to edit on the go.
CapCut lets you collaborate with your team on different video projects.
Cons of Cap Cut:
Added soundtracks are limited on the CapCut Free Plan.
9. FlexClip
Flexclip is another powerful AI video marketing and editing tool you can use to edit stunning shots and create engaging videos for your audience. The tool has a user-friendly editor that makes it great for beginner videographers.
You can choose any video template you like and start creating your marketing videos. Simply add a URL of your website and the tool will use the existing content to create a video.
Key Features
The Chroma Key feature lets you edit the background or remove the green screen from your videos and replace it with a new background.
FlexClip has a Freeze Frame feature you can use to pause a frame in your video. Click anywhere on the video timeline and make a still image to capture the perfect moment.
The AI Translator accurately translates audio and subtitles into 60-plus languages. This lets you create marketing or branding videos for a global audience.
Pros of FlexClip:
Flexclip has an easy-to-navigate interface which means creators of all skill levels can use it to edit videos without feeling overwhelmed.
From a pricing perspective, Flexclip offers flexible pricing plans for both individual creators and small businesses.
It is a cloud-based software, which means you can edit your videos from anywhere with a stable internet connection.
Cons of FlexClip:
The free version of Flexclip has a limit on the duration of exported videos. To export longer videos, you have to buy a paid plan.
10. Biteable
If we consider simplicity then Biteable is the tool to look for. Biteable is an online video editor that is simple enough to use by beginners and pro video creators alike. The tool has a collection of stock footage, photos, and animations you can use to create engaging videos.
It offers a wide range of versatile templates for creating different types of videos. A few video categories include business, cartoons, commercials, training, and social media reels.
Key Features:
Biteable has a branding feature that lets you create on-brand videos. Simply type in your site’s URL, and the AI tool will auto-apply your brand assets like a professionally designed logo, and color palettes to all the videos.
Biteable has royalty-free soundtracks you can use in your videos. You can choose from different genres of music to match the mood of your video.
The tool has an AI voice-over feature that creates voiceovers from text. The AI voices come in more than 40 languages.
Pros of Biteable:
All the video templates are editable which means you can quickly edit various elements in your videos.
You can access 1.8 million stock pictures, clips, and animations.
Biteable has four main categories of videos you can make. These include the promotional videos, social media, explainer videos, and animations.
Cons of Biteable:
The videos you create with the free plan have a watermark and you cannot use these videos for promotions.
11. Promo
Promo is a versatile AI video marketing tool that lets you generate, schedule, and even post videos across various marketing platforms. Enter your website URL, or give a text prompt to create promotional videos.
You can also create informational and attention-grabbing product videos with Promo, just add a link to your Amazon product page.
Key Features
The AI montage feature lets you design creative photo or video montages. You can also personalize your montages by adding your logo, text, and colors that fit your brand.
The GIF maker tool is the new hot feature that lets you create funny GIFs for different applications.
Promo has a social media calendar feature you can use to create fun videos for various events. Pick the video template and create a video for any occasion you want.
Pros of Promo:
Promo is a 360 video marketing tool you can use to resize images, create collages, and YouTube thumbnails, and create funny memes.
It’s an easy-to-use video editor, even for absolute beginners. You can create videos of various durations and adjust the aspect ratios.
Cons of Promo:
While editing the videos you need to add text or captions manually.
12. Repurpose
You may already be familiar with content repurposing (because why waste time creating videos from scratch when you can use the existing content). As we are moving ahead with our list of top AI video marketing tools, let’s talk about a content repurposing video tool.
Repurpose is an AI video distribution platform that you can use to repurpose existing content into fresh video content for different platforms.
This tool helps you analyze the key trends and create short engaging clips that you can easily share on your social media.
Key features:
Repurpose has a video resizing feature that uses AI technology to automatically resize your videos for each platform.
The E-Commerce Dream Tool lets you build omnipresence on all social media platforms. Use the tool to create, and post shoppable video content on all social channels.
Analyze your video content with the help of the AI content analysis feature. This way you can identify which content would be most suitable for repurposing like key scenes or clips.
Pros of Repurpose:
You can select any section of the clip you want to repurpose, change language, or add your branding for a more personalized touch.
You can use Repurpose to create bite-sized clips for social media platforms like Instagram, TikTok, or YouTube.
You can remove watermarks from all your videos with an automated AI watermark remover.
Cons of Repurpose:
The free plan doesn’t include Intelligent AI Captioning feature which means you have to manually add captions to all your videos.
13. Fliki
If you have a talent for script writing but have no clue about video editing then this tool will be a good addition to your marketing toolbox.
Fliki uses AI technology to turn text into videos or audio. The video creator tool works like a text editor, simply type in or copy-paste your script and it will make it into an engaging video.
What we liked the most about Fliki is the dashboard has a simple layout which makes it easier to find various tools with just one scroll.
Key Features
The text-to-speech feature supports over 75 languages 100 plus dialects, and has more than 900 realistic AI voices.
The image-to-video feature lets you create videos by uploading your photos. You can also add sound effects, or animations to make your videos more engaging.
Fliki has a product video maker feature that generates videos from your Amazon or Airbnb product pages.
Pros of Fliki
You can create all sorts of multimedia content like educational videos, video sales letters, or other marketing videos for social media.
The Free Plan offers 5 minutes of video credits per month. It is great if you want to test the tool before purchasing it.
Cons of Fliki
Fliki is more of a beginner-friendly tool, which means it lacks all the advanced video editing capabilities.
14. Clideo
In their 2024 Marketing Growth Report, G2 reports that 86% of businesses use videos as a marketing tool. It shouldn’t come as a surprise, considering that videos on social media get more shares than text and images combined.
Speaking of creating videos for social media, the next AI video marketing tool on our list does just that. Clideo is a video creator tool that lets you create a video using stock footage, photos, and GIFs.
Key Features
Clideo has a merge videos feature that combines multiple videos, images, and audio files.
Use the stop-motion feature to convert your videos into a stop-motion movie. This feature is particularly useful if you are editing action videos where you can capture the perfect moment and share them on Facebook or Instagram Stories.
The auto subtitle generator automatically creates subtitles for your video as the speaker is speaking. You can add subtitles while creating product videos, demos, commercial videos, or any other form of media.
Pros of Clideo
Clideo is a pro video editing tool that lets you fine-tune your videos with advanced features like split-screen, freeze frames, and playback speed.
It’s a cloud-based platform which means you can easily access it on your browser with a stable internet connection.
It offers a wide range of editing features like stickers, music, or GIFs which you can add to create fun social media videos.
Cons of Clideo
You can access all the editing features with Clideo’s Free Plan but your final video will have a watermark once you download it.
15. Vmake
The last one on our list of top AI video marketing tools is Vmake. It’s an AI video and creative maker tool, especially for E-commerce businesses. You can use it to generate high-quality product videos and other marketing creatives for your brand.
It’s simple, you just need to upload the images or videos, customize the settings and the AI video maker tool will create a video for you.
Key Features
Vmake has an AI fashion model feature you can use to create AI fashion models for your ecommerce product catalogs. You can edit skin tone, and facial expressions to create realistic models.
You can use the video watermark remover to erase watermarks, logos, and other brandings from your videos.
The AI ad generator feature creates professional AI ad creatives for you. These ad creatives include banners, posters, and social media posts.
Pros of Vmake
Vmake saves you time and costs as you don’t have to hire models for product shoots.
You can use the AI tool to expand images and adjust the aspect ratio to fit different social media platforms.
Cons of Vmake
Vmake does not currently offer any third-party tool integrations.
Wrapping Up
If you haven’t paid much attention to video marketing, it’s never too late to start. Here is our take on the top 15 AI video marketing tools you can use to create, edit, and post your videos to build brand awareness and grow your brand.
Now that you are equipped with the knowledge of what AI video marketing tools are available, the only thing left for you is to check out these tools and see which one works best for your particular business.
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