Do you know that custom marketing brochure design is essential to attract the target audience? The right marketing brochure becomes an effective promotional tool. You can use it to inform the customers about your upcoming events or list products and services. All in all, it’s the best way to communicate critical information.
Here are some essential brochure design ideas and tips that you can leverage to stand out.
Key tips for creating unique marketing brochure designs
It’s always helpful to prepare well in advance. Exploring brochure examples and finding more about other companies can help you a lot. Here are the fundamentals of designing a company brochure.
Show information concisely
The first rule to creating an impressive brochure design is to show information concisely. A brochure is not for details. It gives the reader a hint of what a product or service holds for them. So, you need to include salient features of your offerings. That is why a typical brochure has lots of short chunks of information.
That is also a tested way to engage readers and customers. It also helps a marketing brochure make a visual impact on the readers. If it’s for products, check some product brochure examples for better ideas and vice versa.
Give visual cues like lines or arrows
Ensure that your brochure design helps readers navigate through its pages smoothly. Therefore, give them some visual cues, such as arrows and lines. They can instantly follow these cues to go to the intended details. The readers won’t be directionless if a brochure includes such cues. For instance, some curvy dotted or tiny lines will lead them to the next set of details.
Integrate images into your page design
Do not create brochure pages with just big chunks of text. That will make the brochure boring and unreadable for the customers. They will lose interest since their eyes cannot easily catch important details. So, include some design variety. For instance, you can include relevant images.
However, use the same shape of images for consistency. For instance, you can use circular image frames across the brochure. For a quick help, scan various samples of brochures to gather ideas about imagery usage.
Use bright colors and icons
Colors evoke our emotions, and bright colors catch our eye instantly. Brochures also have colors to organize information on a page. Two different colors for two sections help them stand out easily. That, in turn, makes scanning of information much easier for the reader.
For instance, a differently colored call to action (CTA) will catch the readers’ attention as it stands out from the rest of the sections. Ensure you also use different background colors for each section and page.
For inspiration, go through the samples of brochures from companies related to your business.
Include a map for your event
People from different parts of a city would like to visit your company or business. So, add a map of your company’s location or event in your brochure. However the Google map shouldn’t fit the overall brochure design, so use a scanned version of map, scanning which lead them towards the map.
Ensure visuals consistently
Visual consistency is about maintaining the same appearance and style of images across your brochure’s different pages and sections. Building trust while the reader scans the brochure for information is important. So, use your brand colors, images, fonts, and other elements everywhere in the brochure design.
For instance, if you use stock photos, then incorporate them everywhere. Using stock photos in one section and icons or illustrations in the other is not advisable. First, visit several company brochure examples to learn about the trends for visual consistency.
Use a mix of bold fonts and bolder color
If you want to create trendy brochures, prefer a mix of bold fonts and colors. Minimalist design is gradually fading away from being the number one trend. Instead, people want something new and colorful.
That is why more and more brands are experimenting with bold fonts and colors and mixing them in various ways. That gives brochures a unique look as well.
Feature handwritten fonts and icons
Handwritten fonts look friendly and homely to people. Use these fonts to project your brand as customer-friendly. Moreover, handwritten fonts are known for their elegance, giving an impression that a brand is classic and trustworthy. Hand drawn icons and illustrations on each page of your brochure help its design stand out.
Feature pictures of your company people
Featuring your company’s employees in your brochure will help you build confidence. When customers see your happy employees’ images, they trust your offerings.
That will be your way of making your customers feel that they are dealing with some real people. You can project a friendly nature of your business.
Include statistics or facts
Statistics or facts convince the readers and customers about a product or service they intend to use. They believe in the product or service that has the backing of facts regarding its sales and customer preferences.
You will grab customers’ attention by providing statistics or facts while they flip through your brochure. Go through some product brochure examples to find trendy ways to include statistics and facts.
Represent your company culture
Customers these days judge a company by the culture and ethical values it believes in. Your brochure is a perfect marketing tool to promote cultural and ethical practices. Incorporate those elements in your brochure design to make your company culture visible. It also includes the overall work environment.
The brochure should hint at how decisions are made in your company and what set of behaviors and values define your organization. Company culture defines your company’s personality. Even Forbes validates it that strong cultures result in a 4x boost in revenue growth.
Add a call to action
With a call to action (CTA) added to a marketing brochure, customers can instantly take the desirable action to access your product or service. The CTA could be a link to your website, social media platforms, or company phone number.
Therefore, a strong CTA compels readers to take the desirable action. Tell the readers what you want them to do: sign up for your notification, visit your website, access your special offers, etc. Go through different brochure examples to get an idea of trendy CTAs.
Give contact information
Another important feature of a brochure design is the contact information incorporated at the right place. Remember to add it to make an impact on customers. Many of them would like to be in touch with your business for more information.
Create a specific panel to provide contact information using a dedicated brochure template. But when creating your brochure, just highlight the contact details at a specific corner to make it visible.
Create multiple sections
A brochure has lots of information regarding its products or services for the target customers. But, the information should be neatly presented in specific sections. That helps them to scan the details systematically.
Since a brochure has limited space, an innovative layout helps organize the information in different sections. Each page should ideally have more than one section. However, ensure that these sections are manageable for readers. Break your brochure pages into small, consumable chunks of information.
So, these are the tips to consider. Pay attention to each tip and implement it with some thought per your design requirements.
You can also visit Designhill, the leading creative marketplace, for new brochure design ideas. Launch your design contest to access different ideas from designers across the globe and choose a winning design for your company’s brochure.
Wrapping Up
A brochure design should stand out to catch the target audience’s attention. Incorporate your product or service features precisely in different sections of the brochure. Pick colors and fonts carefully to separate one piece of information from the other. Present the information in various sections to a cohesive visual cue. Follow these tips to end up with a functional brochure.