The holiday is upon us! Just a few days left until the biggest shopping event of 2025. It is said that the year will see a massive growth in e-commerce sales. Since people love to shop during holidays, as a small business owner, you can capitalize on this opportunity to grow your brand.
The holiday season starting from Thanksgiving, offers weeks to attract customers. As a custom hoodie maker or print-on-demand business owner, knowing the important dates will help you create a solid marketing strategy in advance.
Important dates to remember for holiday sales in 2025
Thanksgiving (US): Thursday, November 27
Black Friday: Friday, November 28
Small Business Saturday: Saturday, November 29
Cyber Monday: Monday, December 1
Green Monday (major online sales day): Monday, December 8
Christmas Eve: Wednesday, December 24
Christmas Day: Thursday, December 25
Kwanzaa: Friday, December 26 – Thursday, January 1, 2026
New Year’s Eve: Wednesday, December 31
Keep these days in mind to ensure you don’t miss them. Create a marketing strategy around these days for maximum leads and sales generation.
Top strategies to skyrocket your holiday sales
01. Prepare in advance to avoid the holiday urgency
According to Deloitte’s retail forecast report, the e-commerce holidays sales will fall between $305 billion and $310.7 billion in 2025.
With such a huge potential, everyone is going to make most out of this holiday season. So, whether you sell custom Christmas gifts or clothes, start your marketing campaign as early as possible.
Here’s how you can stay afloat and start ahead:
First of all start by making a promo calendar. This will let you prepare for the important events such as Black Friday, Cyber Monday, plus Small Business Saturday.
Add deadlines to your email marketing campaigns, advertisement launches, and social media posts. This will create a sync between your marketing teams, bringing everyone on the same page.
Create an order-test to check your operations’ efficiency. Check how fulfillment, logistics, and shipment work during the holiday demand. How your team handles each request. Put in place a quick inventory management to avoid shortage during the peak hours.
Once you have managed the order processing and handling operations, go ahead and create holiday-themed brochures, banners, and other advertising materials. Ensure your website design is optimized for mobile and desktop.
Set your discount offers and coupon codes. Mention clearly whether you offer a percentage of discount or free shipping. Keep your profit margin stable throughout.
02. Research and analyze the trends for product offering
What shoppers shop the most? Find it through Google Trends, Etsy reports and Amazon Movers and Shakers. You can find out the trending and bestseller items to entice your target audience.
Connect with a print-on-demand service provider to:
Browse the catalog to find the bestsellers
Use the online tool to create holiday-specific designs in just a few minutes
Start selling when and as the order arrives without creating a bulk inventory
03. Optimize your website for holiday shoppers
According to Adobe forecasts, mobile revenue share will exceed 56.1% this holiday season. So, it’s important that you optimize your website design for mobile and other devices. Also add holiday-themed images, banners, and icons to encourage festive shopping.
Furthermore, check your website’s load speed along other specifics to avoid cart abandonment.
04. Make offers and holiday promotions with a tinge of FOMO
You cannot cut through the noise only with standalone discount offers. You need to create more incredible holiday promotions that hit the right notes of consumers. Consider providing combo deals, value-driven offers, and FOMO discounts.
Free holiday shipping for a specific cart value can boost your holiday sales. Personalized offers like loyalty programs will help consumers return for more.
05. Create a FOMO atmosphere
If you want your shoppers to act fast, include urgency-based holiday campaigns. Add exclusive deals and showcase countdown clock on your banner to create a fear of missing out among the target audience. Also make use of copies to inform the audience to shop early or they’ll miss out the exclusive deals.
According to a report, 69% of millennials experience FOMO regularly. You can leverage their fear of missing out feeling and boost your sales. However, ensure you create such an atmosphere that compels them to buy.
06. Introduce gift-friendly policies
Add some custom Christmas gifts to your policies. This will help customers decide well. For example, set the dates on which customers can shop for a free delivery. Their hesitation will be gone after seeing the dates.
Extend the time in which customers can return. Set it till January to address their grievances. For a more personalized feeling, add a greeting or coupon with each order. You will brighten up their Christmas celebration for sure.
07. Buckle-up for last-minute buyers
Many holiday shoppers wait until the last minute to shop. Don’t forget to target them. Create an effective strategy to drive their attention. Plan quick shipping for them with a same-day delivery option. Adding a digital gift card option can also save them from last-minute hassles.
This is an easy way to boost your sales during the festive rush.
08. Reflect festive spirit
Holidays are all about feeling joyous, being generous, and spreading happiness. Your online or offline store should reflect that feeling.
Don’t just sale products, but the festive feelings. Jazz up your website with Christmas-themed gallery and symbols. Create campaigns with personalized images. This will draw your target audiences; attention, rendering a wholesome shopping experience.
09. Experiment with new sales channels and forms
Don’t just stick to the old channels for holiday or Christmas sales. Instead, use different channels that shoppers are interested in.
Create engaging video ads to target the right audience.
Leverage social media posts to create holiday polls or contests. This will boost engagement.
Create holiday quizzes and posts that recommend the perfect holiday gift.
Diversifying your offerings and channels keeps the audiences hooked to your brand.
10. Check and test everything before holiday rush
Prior 24 hours, check everything from website to mobile, and offline store.
Test the mobile UX, speed, and flow of checkout during the rush hour in advance. Verify if the inventory is working fine. Explore banners, pop-ups, and coupons to check if they are accurate.
In case of personalized clothes, test t-shirt maker, custom hoodie maker with every other tool for any technical snag.
Check out your post sale custom support to ensure everything runs smoothly. Once, satisfied, go ahead and launch your holiday campaign to boost sales.
Conclusion
The holiday shopping season is going to be in full swing soon. So, it’s important that you plan ahead. Create and launch your campaigns to engage and attract customers. Ensure increasing your holiday sales without compromising on customer experience.