100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Masters in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work in the SVA 100 Days projects gallery.
Piyush Bhagat is a Brooklyn-based brand designer and strategist from Kolkata, India, whose work merges strategic clarity with bold visual storytelling, shaped by a journey across cultures and disciplines. His 100 Day project, “100 Days of Fictional Brands,” reimagines fictional brands from our collective imagination and brings them to life in the real world.
In Bhagat’s words:
“‘100 Days of Fictional Brands’ reimagines one fictional brand each day for the real world. My project explores how brands from fictional universes such as Marvel, DC, and Watchmen can inform modern strategy. Each day’s ‘brand bento box’ includes a new logo, identity, and real-world mockups to prove the brand can survive outside page borders. A strict two-hour daily time limit governed the process, forcing me to design, decide, and ‘start again tomorrow.’
The project stems from a childhood fascination with fictional branding. As a kid, I ‘inhabited’ comics, and the brands were so convincing I tried to phone them. This led to the insight that design can make fiction feel locally listed. I was captivated by how entities like Stark Industries and Wayne Enterprises shaped plots as silent characters. The project extends from my personal mission to channel polymathic creativity into immersive visual language and bring coherence in creative complexity.‘
The 100-day discipline taught me that not every logo is perfect. The bad ones are a reflective part of the journey that leads to the really good ones.
Piyush Bhagat
Find Bhagat’s project on Instagram @piyushhbhagat.
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