A uniquely designed website is an invaluable asset for businesses, as it consistently attracts traffic and potential customers. But there are already thousands of websites out there in any business category. That should prompt you to create a website design that is both unique and distinctive, which drives attention. Such a website will also help your business stand out in a competitive market.
Before designing your business website, consider browsing some inspirational websites. Their home page design and overall layout will give you an idea of how your website should look, considering user experience.
Here are 12 great website design examples to inspire you in 2025.
1. Shopify
Shopify is a popular e-commerce platform known for its helpful features for shoppers worldwide. The users can set up their online stores on this platform to sell their choice of products.
The platform is accessible to users across all devices. Its responsive design allows for instant adaptation of CTAs and illustrations for different screen sizes. The site’s CTA button is strategically positioned based on the device being used — appearing on the right side of the screen on desktops, and shifting below the content on mobile devices with smaller screens.
Shopify’s design is considered ideal for e-commerce websites when users want to access different products or services effortlessly. This site is an example to follow when creating interactive mobile and desktop sites for a great user experience.
2. Slack
Slack is a popular messaging platform mostly among users in workplaces. Its website design is responsive and a bit quirky. One of the impressive and functional website design ideas, Slack’s design features a short navigation bar and logo in the top left corner. Purple colored background and white letters give the site a unique look.
Its responsive layout enables users to quickly interact with different elements on the page to their advantage. Buttons such as ‘CREATE A NEW WORKSPACE’ instantly take the visitors to the action they came to the site for.
The layout is designed to highlight the CTA buttons. So, the website design is ideal for creating a simple home page with a minimalist design.
3. Airbnb
Airbnb is a popular rental company that offers short-term vacation rental services worldwide. Its home page enables users to generate destination places instantly. They follow a series of steps that lead them to a customer journey to find the right rental services.
Its eye-catching icons for segmented listings let users quickly find the information they need in different categories. A small search form is the chief feature, as it fills in the users’ information based on their last search. That is a fast way to search the site for more details.
The home page features high-quality graphics showcasing rentals from around the world, which visitors are looking for. Its visual design is user-centric, allowing visitors to easily access bookings.
4. FreshBooks
FreshBooks is a software company that offers cloud-based accounting services. Its home page is an ideal design for simplicity and clarity. A straightforward, menial copay with a simple background makes the FreshBooks website design unique and inspirational.
The site creatively uses a blue and green color palette, with blue as the dominant color and green sparingly applied to CTAs for emphasis. A white background makes the site look clean, allowing users to take the required action.
Its sub-navigation is user-friendly, as all the sub-categories are instantly visible and clickable. The tools are easily accessible, allowing users to find the right solutions and use cases.
5. WIRED
An American magazine, WIRED, is about driving attention to the emerging technologies. Its dynamic layout gives the users several columns that turn into one column on mobile devices.
The website looks simple on mobile devices, partly due to the collapsed icons. Their navigation menu features only the brand logo and a simple design with a menu icon.
WIRED is an inspirational website design when looking to create a good amount of content on your business website. It is also an exemplary site when it comes to designing responsive and flexible websites.
6. Dropbox
The file hosting service Dropbox offers cloud storage, client software, and file synchronization. Dropbox features geometrical shapes that enable users to create a slideshow and display what they want to accomplish.
The Dropbox homepage is amongst the most popular website design examples of a simple design with lots of white space. The homepage instantly directs users to its other key pages for information. A clean navigation bar invites visitors to click the buttons and go to the desired pages. Buttons such as ‘ What is new with Dash’ and ‘Try Dropbox free’ prompt the visitors to take the desired action.
7. Superlist
Superlist is an app that deals with task and project management. It allows teams to collaborate professionally.
Its home page is an ideal example of how the page should convey its intention and message instantly to the visitors. The home page features multiple workplace items that interact with visitors. When the visitor or user scrolls the page, the page moves and shifts along with the scrolling of the page. Therefore, the user can continue to explore the site without losing previous content. That gives the users an excellent product experience.
The users are also given access to a small navigation button and an arrow icon with it to indicate to them that they can continue to scan for more information. Then, there are unique animations along with bright colors and shapes that change. That helps engage users with the website, allowing them to learn more about the products.
Multiple playful icons add a dynamic touch to build the brand identity of the site. For instance, a thunderbolt icon that fills up with a charge is an identity of the site.
8. Walmart
Walmart is the leading multinational retailer, with an overwhelming presence worldwide. The site’s page features a clean design, allowing visitors to focus on purchasing without distraction. There is just a checkout form and cart with the items. That helps customers to check out smoothly.
The visitor or shopper goes through only a three-step checkout process. So, they do not have to turn several pages, as that might result in visitors clicking away from the site. There is just a simple on-page checkout sidebar that allows for completing the purchase without signing up to create an account.
So, you can learn a lot from the Walmart checkout page about how a simplified checkout process with fewer steps works for the users and business. Consider incorporating additional features, such as pop-ups and chat boxes, into the website page.
9. IBM
IBM, a multinational technology company, has a website that appears simple yet engaging, utilizing visuals to captivate visitors and provide a memorable auditory experience.
The website design is such that visitors promptly put on headphones to fully engage with the site content. Even if they do not wear headphones, they remain engaged due to the site’s responsive background. As users navigate the website pages, the background moves along with them.
A key feature of the IBM website design is that it is created for visual storytelling. The site demonstrates how its tools work, enabling users to understand them easily. So, this site is an ideal example of a website that can focus on simplifying complex concepts for the users.
10. Hyer
Hyer is a company that offers private jet rentals. Its website design is amongst the most appreciated for its striking illustrations and strategic use of white space. As you scroll, the elements, such as illustrations, move across the screen.
A central image on the site page tells the brand story. But the image does not overwhelm the visitors. The visitors learn about the brand from the page and become curious to explore further pages for more information.
The site page has a compelling tagline, an easily accessible navigation bar, and CTAs. This website is an inspirational example of how a website can be created around a central image. It is a simple design that believes in the ‘less is more’ approach. The strategy is to create an engaging minimal design and let the users find out more about the brand using the design flow.
11. Nike
Nike is a popular sportswear brand that runs an ecommerce website to display its popular products. Its checkout page is an ideal minimalist page that lets users focus on the next steps when shopping for products. Its interface is one of the impressive website layout examples that allows users to easily take the necessary steps towards buying products.
A key feature of its checkout page is that it automatically fills in the users’ addresses, eliminating the need to provide the address multiple times.
You can emulate Nike’s page design by incorporating its checkout process, which auto-completes the entire process. That saves your users’ time and makes your website trustworthy as well.
12. ASOS
ASOS is a cosmetics retailer and a leader in the online fashion business. Its checkout pages are considered among the best page designs. It is a simple design with specific information boxes.
The site features a simplified form that lets users see what items they’ve added to their cart. They can also learn the prices and additional costs of the products in the cart. It also informs users about other shopping options available. All such information is accessible from one place.
Since the page design is simple, the visitors have no distractions. They can focus entirely on shopping for their preferred products.
These are the prominent website design examples from our list you can explore in the current year. Such sites are inspirational in many ways and inspire you to create a unique website design for your business. When you hire a website designer, you can present one of these websites as your inspiration.
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Wrapping Up
Website design should provide a unique and memorable experience for users, encouraging them to return and make a purchase. These brilliant website designs are known for their simplicity and effective communication of their brand personality and message. Users can navigate through the pages effortlessly to access information.