The real estate industry is witnessing a massive competition. So, having a real estate website is essential to succeed. Both buyers and sellers move toward Web to search properties. They look for crucial information before making any investment. With a well-designed website, you can set yourself apart from others while providing customers with all the required details.
However, you should adopt a systematic approach to building a real estate website. You need to take some basic steps, from getting a domain name to designing and optimizing the site for search results, to launch the site and get it started.
Here are the key steps to take when building a real estate website:
Get a memorable domain name
When pondering on how to make real estate website, the first requirement is to get a domain name. It works as your brand’s online identity since people will open your website by typing the name. That is why it should be easily memorable to the target audience.
Choose a domain name that spells out your specific real estate field. So, whenever people search for a particular property type, your website will likely appear prominently in the search results. For example, California real estate, Chicago properties, and more.
Follow these crucial tips to select your real estate website domain:
Include industry-specific keywords – Ensure your domain name includes industry-specific keywords to appear in the search engines. The keywords could be simply real estate, villa, flat, or something else that people type to look for properties.
Use preferred domain extensions: Domain extensions like .com or .net are easy to remember and are preferred by majority of people all around. Choose any of them to create a complete domain name.
If you find it hard to create a domain name, you can seek help from a domain name generator. It can instantly come up with dozens of suitable domain name ideas. Then, pick a name that expresses your real estate business and get it registered.
Get a hosting service provider
After you get a domain name for your real estate business, the next step is to find a credible hosting service provider. Hosting makes your real estate website content visible to your target audience online. It provides storage space and ensures uninterrupted access to your content.
Hosting service providers like GoDaddy, Hostinger, AWS (Amazon Web Services), Host Gator, and many others are popular among real estate business owners.
You can go with any of them considering your budget, storage space and technical requirements.
Pick a website builder & a pre-created template
Once you have selected the domain name and found the hosting service provide, it’s time to pick a website builder. There are various website builders, such as WIX, WordPress, Shopify, Square, and more.
These web builders come with pre-designed templates, tools, and features. You can use them to customize web pages and create a real estate website on your own or by taking the help of professional web developers. Furthermore, the SEO tools, contact forms, and social media features integrated in them enable you to unleash its full potential.
However, when picking a website template, consider some tips.
Choose a template that captures your real estate brand’s identity. Take your pick from modern to minimalistic website design template.
The template should also match your brand’s mission, vision, and requirements.
Check the template for its navigational features. Go for the one that simplifies everything for the user.
Additionally, the template should be mobile-friendly. It should work seamlessly across all screen sizes and devices.
Design your stunning website
Avoid creating a website without planning and research, as it will lead your business nowhere without clients. Instead, have a professionally designed real estate website capable of making a lasting first impression on visitors. Only such a site will compel clients to visit it again and again for more information.
Most importantly, make the website user-friendly and professional. The users should be able to navigate through different key pages effortlessly. Such a website highlights all the essential pages at the top for quick visibility.
Here are the essential elements your real estate website should have:
CTA buttons
A CTA button encourages the visitors to take a desired action. So, place the call-to-action button strategically throughout your website. You can use phrases like “Book Now,” “contact Us Now,” “Schedule a Meeting,” or “Schedule Property Visit.”
Easy navigation
Navigation plays a crucial role in determining whether visitors like your site of not. So, it should be simple so that customers can easily browse through your site.
Set a clear navigation bar and add a dropdown menu to easy information search.
Use a custom logo
Make a stunning logo with or without a slogan to reflect who you are as a real estate company.
Since your logo will be used across all marketing channels, ensure it is memorable and attractive.
Integrate social media
Integrate social media into your website to redirect people to your social handles. Add social media icons of X, Instagram, Facebook, and TikTok. This helps you extend your reach.
Create a responsive design
About 67.9% of the world’s total population uses mobile phones. So, it’s important to design a responsive real estate website that works across mobile phones and devices.
Having a mobile-friendly site boosts user experience and engagement.
Add quality property visuals
High-quality images matter a lot in the real estate industry. Investors make up their mind only after seeing the property visuals. So, ensure adding only quality images or videos of properties throughout your website design.
Such visuals include quality images of homes, societies, high-rise buildings, and amenities. With these, you can entice investors to further click and access the project details. Also, include the virtual tour videos to help them understand the project inside out.
Besides providing quality photos of properties locations and maps can be posted for users when they need to visit the site. Provide essential buttons, contact forms, and other visuals to help visitors contact you for an in-person meeting.
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Include essential features to make it user-friendly
Your real estate website should be user-friendly where users can systematically scan the updated information. Here are the must-have features for your website to boost user experience.
About Us Info
It’s always helpful for visitors to explore more about your business. An About Us page introduces your business to the target audience, sharing your mission, vision, and other information. It helps build authority and foster credibility. This page also showcases your experience in the real estate domain.
Contact Form & Live Chat
Integrate contact forms and live chat options to help customers reach out to you. Add a simple form for common inquiries. You can also add a detailed form with a related questionnaire for potential investors. Don’t forget to include a live chat option to offer real-time assistance. This offers them a personalized experience and their trust increases in your brand.
Advanced Search Filters
Filter options helps customers find their desirable property options, keeping unwanted options away. Integrate an advanced search filtering option by price range, location, neighborhood, city, or property type. You can also add amenities, number of bedrooms, and other parameters for a refined search.
This helps investors narrow down their searches and make a well-informed decision.
Testimonials
Add a dedicated page for testimonials from your clients. When the website visitors read these testimonials, they feel confident about accessing your real estate business.
Calendar Integration
Consider calendar integration in the website to simplify appointments. They can view the availability and schedule a meeting accordingly.
Optimize your real estate website
Several real estate agents and companies already have websites, making it even more competitive. Therefore, the success of your real estate website depends on its visibility on the search results. So, optimize your site for search engines to rank higher.
A well-optimized real estate website is essential to generate organic traffic. Such consistent traffic, in turn, helps to get leads.
Use specific keywords
When people search for properties, they usually type keywords. These keywords help rank websites in search engine result pages. So, optimize keywords like real estate in Chicago (use any location you like), property for sale in (city name), or homes for sale in (city name). These geographical real estate keywords ensure your site rank higher.
Create dedicated location-based pages
Another strategy you can adopt is creating different landing pages for different locations. Choose the locations in which you offer your real estate services. Publish localized content like local market statistics, neighborhood details, and amenities.
Build your website’s authority
Publish helpful content to build your website’s authority. Add tips and tricks related blogs to pass on correct information. Adding legitimate details, helps customers find your website ideal for the right information. They will return to your site to seek valuable information.
Optimize on local directories
Local directories such as Yelp and Google My Business are amongst the most visited websites. You may find your target audience there searching for real estate companies in their locations.
Ensure you update your real estate website address and other contact information, including your phone number. This effort also significantly helps in optimizing your website.
These considerations should help launch your real estate website smoothly. Ascertain that you have checked each aspect of the website. Your aim should be to make the website look professional regarding its content and appearance. Only such a site will drive traffic, boosting your real estate business.
Do not make your real estate website go live before thoroughly reviewing and testing it. Therefore, even after finally building the website, get it reviewed by your friends or experts and make the necessary improvements. Test the website’s functionality so that it runs without interruption, with all its features uploading quickly.
Wrapping Up
A real estate website displays all the content, including images and videos of attractive locations and properties for visitors. When building such a website, you need to get a relatable domain name and a hosting service provider. Ensure user-friendliness, functionalities, optimization, and high-quality images to leave a lasting impression.