The art collective known for their bold and often provocative creations, MSCHF, has once again stirred the pot with their latest project: a collaboration with the iconic automotive brand Mercedes-AMG. However, in a surprising twist, the result isn’t a souped-up vehicle but a collection of furniture and apparel dubbed “Not for Automotive Use.”
Debuting at NYCxDesign Week 2025, the exhibition, held at MSCHF’s Brooklyn studio, marks the first time the collective has opened its doors to the public. The dimly lit space spotlights the unusual yet intriguing creations born from a trip to AMG headquarters in Germany. Inspired by Italy’s 1960s Radical Design movement, known for its playful repurposing of industrial materials, MSCHF has transformed genuine AMG components into everyday objects.
Designer: MSCHF
The collection features nearly two dozen household items, each carrying the unmistakable DNA of high-performance vehicles. A striking loveseat incorporates actual car headlights into its armrests, giving it the appearance of a low-slung automobile. Seatbelt straps find new life as the foundation for a chair and a clothes rack, paying homage to the safety and design inherent in AMG vehicles. Even the mundane becomes extraordinary, with accelerator and brake pedals ingeniously used to activate the lid of a trash bin. Other highlights include a standing lamp featuring an AMG wheel as its surround and a grill crafted with automotive elements.
MSCHF emphasizes that these pieces are “conceptual explorations,” aligning with their history of turning cultural absurdities into commercial commentary. Each custom-made item utilizes parts sourced directly from AMG manufacturers, underscoring the authenticity and the unexpected detour these components have taken. While undeniably functional, the pieces blur the lines between utility, sculpture, and satire, inviting viewers to reconsider the relationship between luxury, consumerism, and the objects that populate our daily lives.
For those intrigued by this unique intersection of art, design, and automotive engineering, the “Not for Automotive Use” collection is available on a made-to-order basis in limited quantities after the initial exhibition, which runs until May 17th. Alongside the furniture, a line of merchandise, including t-shirts, sweatshirts, caps, work jackets, and trousers featuring detailed scans of original AMG vehicle parts, is also available.
The MSCHF x AMG collaboration is a testament to creative thinking and the ability to see beyond conventional uses. By taking high-performance automotive parts and reimagining them as furniture, MSCHF has not only created visually arresting objects but has also sparked a conversation about the value and perception of luxury goods in a world increasingly saturated with them. This collection is a bold reminder that inspiration can be found in the most unexpected places, even if it means taking a detour “Not for Automotive Use.”
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