The mechanical keyboard community has seen some wild collaborations over the years, but KFC China teaming up with ASUS ROG to create branded keycaps might just take the cake. Or should I say, take the bucket? These aren’t your typical artisan keycaps crafted by boutique makers in limited runs of 50 units. This is a fast-food giant diving headfirst into enthusiast keyboard territory, and honestly, the execution is surprisingly solid.
To be honest, it isn’t the first time KFC’s tried wooing the gaming community. In 2020, they debuted the KFConsole, a gaming PC designed to take aim at Xbox and PlayStation. Although this particular ‘campaign’ isn’t as elaborate, it isn’t vaporware either. These keycaps are ACTUALLY available at KFC Chin outlets, along with a Wagyu burger that comes branded with the ASUS ROG logo. Why? I honestly don’t know…
Designers: KFC & Asus ROG
The keycap set itself consists of six pieces that blend both brands’ visual identities with surprising restraint. You get the obvious KFC branding key, individual “K,” “F,” and “C” keycaps rendered in that unmistakable red and white striped pattern, plus an ROG logo cap and a double-width “CAPS” key featuring Chinese text that translates to “lock on | wagyu.” The color palette sticks to KFC’s signature red and white with ROG’s black accents, creating a cohesive look that feels oddly complementary. The keycaps are designed for ASUS’s NX keyboard series but feature standard Cherry MX-compatible stems, meaning they’ll work on most enthusiast boards. Some users are already arranging the keys in, ahem, predictable ways, starting with the F, and ending with the K. I’m pretty sure ASUS and KFC both saw this from a mile away.
This whole thing emerged from KFC China’s “Fortress of Faith” campaign, which ran for just three days in late June and paired these keycaps with Wagyu beef burgers for about $5.60. The campaign also included prize draws for full ROG gaming rigs and peripherals, but the keycaps were the guaranteed takeaway. The limited availability window and China-only release have already created a secondary market, with sets appearing on Taobao and international resale platforms at inflated prices.
Image Credits: Weibo
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