Good design often exists at the intersection of scarcity and accessibility. The watch industry typically forces consumers to choose between mass-produced affordability or exclusive luxury at astronomical prices. Montoir’s new MWMOD-01 V2 People’s Choice Collection carves out an intriguing middle path with just 100 numbered timepieces spread across three community-selected colorways. These Swiss-made mechanical watches deliver premium specifications at $375 (currently 50% off future retail), challenging conventional pricing models through direct-to-consumer distribution. The collection represents something increasingly rare in today’s market: genuine exclusivity without artificial inflation.
The watches themselves tell a compelling design story through vibrant, carefully considered dial options. The “Watermelon” variant (limited to 25 pieces) features a soft green dial with a light red seconds hand. “Banana Creme” (50 pieces) offers a warm yellow face paired with a crisp white seconds hand. The “White Fume” edition (25 pieces) showcases a smoky, vignetted white-to-grey gradient with a bold red seconds hand for contrast. Each colorway emerged from months of community voting, making these designs a direct reflection of enthusiast preferences rather than corporate market testing. This approach has produced timepieces with genuine character in a segment often plagued by derivative aesthetics.
Designer: Montoir Watches
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The 40mm case strikes an ideal balance between presence and wearability, measuring just 11.9mm thick with a comfortable 47.8mm lug-to-lug span. Constructed from surgical-grade 316L stainless steel, the case architecture features clean lines, brushed finishing, and a 120-click unidirectional bezel with a luminous pip. The flat sapphire crystal includes an anti-reflective coating for improved legibility, while the screw-down crown ensures the watch maintains its impressive 200-meter water resistance rating. Each caseback comes individually numbered and decorated with an engraved vintage diver’s helmet motif, reinforcing both exclusivity and thematic coherence.
Montoir has equipped these watches with a Swiss-made mechanical movement, custom modified to eliminate the “ghost date” function. This thoughtful adjustment creates smoother winding action and removes unnecessary crown positions, demonstrating attention to detail often reserved for much pricier timepieces. The movement beats at 28,800 vibrations per hour, offers hacking and hand-winding capabilities, and provides approximately 38 hours of power reserve. BGW9 Super-LumiNova adorns the hands, hour markers, and bezel pip, ensuring nighttime legibility. The included premium FKM rubber strap comes color-matched to each dial variant, combining vintage tropic styling with modern materials and comfort.
The watch industry increasingly relies on artificial scarcity and inflated pricing, with many brands producing “limited editions” in quantities that strain the definition of exclusivity. Montoir takes a different approach by genuinely limiting production to 100 total pieces, individually numbering each watch, and committing to never repeating these exact configurations. This strategy creates authentic collectibility without exploiting customer FOMO or manipulating secondary market values. The transparent pricing model further distinguishes Montoir from competitors, delivering Swiss mechanical quality at a price point typically associated with mass-produced quartz timepieces from fashion brands.
The watches represent a compelling value proposition for design enthusiasts and collectors alike. The 40mm case size suits most wrists, while the sub-12mm thickness ensures comfortable daily wear. The combination of vibrant dials, quality construction, mechanical movement, and serious water resistance creates versatile timepieces suitable for both casual and professional environments. With most units already claimed and production scheduled to deliver in early 2026, these watches demonstrate how thoughtful design, community involvement, and transparent business practices can create genuinely desirable products in an increasingly crowded marketplace. For those interested in securing one of the remaining pieces, Montoir offers an additional $15 discount with code “YANKO” at checkout.
Click Here to Buy Now: $360 $375 ($15 off, use coupon code “YANKO”). Hurry, deal ends in 48-hours!
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