In this conversation, Vilma Livas, chief marketing officer at Nature’s Bakery, discusses the brand’s purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. Livas and host Gage Mitchell discuss the impact of the company’s acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Livas shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products within the CPG industry. She shares the background behind the development of Nature’s Bakery’s newest innovation — the Hearty Bar. The conversation concludes with a discussion of Livas’ involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world, which includes democratizing access to healthy food options for all consumers.
A better world is one where we’ve democratized better for you food, by making it available and accessible to all.
Vilma Livas
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
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