Nigel VMU collaborates with The FA on Cup Culture installation
Nigel VMU × The FA: Cup Culture installation reshapes football culture through design, memory, and community. In collaboration with The Football Association (The FA), artist and designer Nigel VMU developed Cup Culture, a spatial and design-focused activation surrounding the 2024/25 Emirates FA Cup Final between Manchester City and Crystal Palace. The project was situated across two club-specific locations, Manchester and South London, and extended into Wembley Stadium, using design to explore contemporary football identity, community engagement, and heritage.
At the core of the project were two sculptural replicas of the FA Cup trophy, each measuring six feet in height. Constructed in Nigel VMU’s sculptural style, the pieces were fabricated as mobile installations for public interaction. One sculpture was allocated to each club and placed initially in local community hubs, where fans were invited to inscribe personal messages onto the surface. These inscriptions became part of the visual and material language of the sculptures. On match day, the two sculptures were relocated to the players’ tunnel at Wembley Stadium. Their position within this transitional space established a direct visual and symbolic link between the fan communities and the game itself, framing the final as a culmination of collective memory and local support.
all images by Ashmond Kwesy unless stated otherwise
Nigel VMU produces sculptures, game tables, and medals
As part of the broader activation, artist Nigel VMU also produced additional design components aimed at facilitating participation and engagement. This included two custom-built foosball tables, each tailored to the visual identity of Manchester City and Crystal Palace. Miniature player figures were dressed in the official kits, and the playing surfaces reflected branded pitches. These pieces functioned as interactive installations within community spaces, using game mechanics to support expressions of identity and affiliation. A set of limited-edition FA Cup community medals was also produced for the project. Distributed during local activities and competitions, these medals served as physical artifacts marking participation in the activation. Their design emphasized collectibility and symbolic value, reinforcing the shared narrative constructed around the Final.
Nigel VMU forms two six-foot sculptural replicas of the FA Cup trophy for the Cup Culture activation
exploring football’s relationship to place, identity, and memory
Cup Culture was structured around the integration of artistic form and public interaction. By foregrounding object-based design, sculpture, game tables, and medals, the project created spatial and material encounters that extended the FA Cup experience beyond the stadium. The design choices engaged both traditional football audiences and younger demographics with an interest in culture and design. Rather than operating as static installations, the project’s components served as platforms for message-making, identity display, and social exchange. Through these strategies, Cup Culture reinterpreted football’s historical aesthetics within a contemporary framework, establishing a model for sport-related cultural programming that is both participatory and design-driven.
Nigel VMU’s collaboration with The FA repositioned the FA Cup Final as an opportunity for cultural storytelling through spatial design. The activation merged heritage references with contemporary design language and offered a format in which fans contributed directly to the material and symbolic environment of the tournament. Positioned across club and national sites, Cup Culture emphasized how design can serve as a connective medium between sport, community, and culture.
fans were invited to inscribe personal messages directly onto the surface of the sculptural trophies
the community inscriptions became part of the visual and material identity of each piece
positioned at the stadium entrance, the sculptures linked club communities to the final event
Cup Culture used public interaction to explore football’s relationship to place, identity, and memory
Cup Culture repositioned the FA Cup Final as a platform for community-led cultural expression
custom-built foosball tables were designed to reflect the visual identity of each club | image by Stefan Alveranga-Foster
miniature players dressed in official kits were installed on club-branded playing fields | image by Stefan Alveranga-Foster
the foosball tables were located in community hubs as interactive design installations | image by Stefan Alveranga-Foster
limited-edition FA Cup community medals were distributed during local events and competitions
project info:
name: Nigel VMU × The FA: Cup Culture
artist: Nigel VMU -VMU Studio | @nigelvmu
production: Something Made Lab
photographer: Ashmond Kwesy | @ashmondkwesy / Stefan Alveranga-Foster | @stfndocs
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edited by: christina vergopoulou | designboom
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