Njoy merges educational space with contemporary sex shop
Njoy is an educational space and a modern sex shop in Kyiv that combines intimate education with the exploration of closeness and embodiment. The space is oriented towards supporting open conversations about sexuality, relationships, and self-discovery. The book collection plays a central role, reflecting one of the founders’ background in publishing and reinforcing the project’s educational focus.
The shop’s interior is designed as a single zoned space with a perimeter system of product and literature displays, and a central area, a ring-shaped shelving structure with passages. This element forms the compositional focal point of the space and simultaneously functions as an exhibition. Due to its shape and arrangement, it allows for public events where visitors can gather around, and a speaker or lecturer can stand inside the ring.
all images by Yevhenii Avramenko
Njoy’s interior promotes reflection, interaction, and discovery
The spatial solution is based on the desire to eliminate associations with traditional shops. The architectural language of the interior is deliberate; it avoids archetypes that might cause tension or discomfort. Instead, it leans towards a feeling of playfulness, lightness, and gradual immersion. The space is built as a neutral environment with simple lines, yet at the same time colorful, with light background shades on the shelves and bright colors at the reception and bar areas.
Designers Nastia Mirzoyan and Olena Kruglova perceive Njoy’s interior as light and somewhat playful, creating a subtle atmosphere of fun and friendliness. This is a conscious choice, since in addition to intimate education, toys are also sold here, and this ‘playfulness’ highlights this unexpected aspect of the space. Additionally, there is a small bar and several soft furniture pieces, a comfortable, inviting space that serves as a gentle entry point for those exploring the topic. The soft poufs as art objects were created by Ukrainian artist Serhii Drofa. Lightning above the red stand is bespoke-made according to Nastya Mirzoyan’s drawings.
Njoy in Kyiv merges educational space with contemporary sex shop
a central shelving ring forms the spatial and visual core of the interior
perimeter shelves present literature and objects in a continuous flow
book displays reflect the founders’ publishing background and educational mission
the ring’s layout allows for lectures and public gatherings
light hues dominate shelf areas, contrasted by bold color accents
bespoke lighting above the red stand follows Nastya Mirzoyan’s sketches
Njoy’s layout supports both browsing and open conversation
playful tones and soft geometry define the overall atmosphere
Mirzoyan and Kruglova’s design emphasizes friendliness and openness
interior zoning supports fluid movement and multiple user types
project info:
name: Njoy
architect: Nastia Mirzoyan | @mirzoyan_jan
interior designers: Nastia Mirzoyan, Olena Kruglova
location: Kyiv, Ukraine
area: 60 sqm
early spatial concepts: Dmytro Petruk
technical documentation and custom furniture specifications: Andrii Koval
art pieces (soft poufs): Serhii Drofa
custom lighting: Nastia Mirzoyan
photographer: Yevhenii Avramenko | @egnavrmnk
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edited by: christina vergopoulou | designboom
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