Simone Giertz’s Patch Cap is one of those clever inventions that feels both surprising and obvious once you see it. At a glance, it’s a regular baseball cap, but run your fingers over the surface and you’ll notice it’s made of the soft, fuzzy side of Velcro. That’s the entire point. The Patch Cap isn’t just a hat, it’s a flexible, wearable way to organize and display the little things that make life interesting.
The cap is simple and yet ingenious. Each cap comes with a set of adhesive patches, ready to stick onto keys, headphones, travel souvenirs, or anything else you want to keep handy. The Patch Cap is great for parents who are tired of digging for pacifiers and bandages, travellers collecting keepsakes, or someone who just wants a quirky place to stash their AirPods. It turns your head into a mobile bulletin board. It’s functional in a way that feels playful, encouraging people to rethink how they carry and show off the objects that matter to them.
Designer: Simone Giertz
People are already having fun with it. Some have started making custom patches to document their adventures, imagine a cap covered in patches from different cities or national parks, each one a reminder of a trip or moment. Others have found smaller, practical uses: keeping a guitar pick close at hand, attaching a micro toolkit, or making a daily to-do list impossible to forget. Kids love the novelty, sticking on their favorite pins, toys, or even tiny plushies, turning the cap into a rolling display of personality.
It’s also a conversation starter. Wearing a Patch Cap almost guarantees someone will ask about it, and it invites sharing stories about the objects you choose to display. For people who love to personalize their style or keep little essentials at the ready, the cap fits right in. And for those who like to tinker, the possibilities are nearly endless. You can swap out patches as often as you like, mix and match for different occasions, or even create a rotating collection of reminders and mementos.
I loved how the Patch Cap invites creativity and practicality in equal measure. It’s a product that solves small, everyday problems, like remembering where you put your headphones, while also giving people a chance to express themselves in unexpected ways. It is a simple idea with a lot of room for personal invention – you could use it to keep your life organized, or just to make people smile!
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