Imagine opening your kitchen to a refrigerator that not only stores your food but also puts your personal taste on display. Kollect is a new kind of fridge designed for the generation that values self-expression and curated living. Rather than hiding away ingredients behind an opaque door, Kollect lets you showcase your favorite foods and arrange them just how you like. Thanks to its transparent door, powered by adjustable PDLC film, you can flip between see-through and privacy mode with a tap—keeping things cool and protected when needed, but always ready to show off your style.
Kollect was created for today’s “preference generation.” This group doesn’t fit into neat demographic boxes, but instead sees their unique interests and tastes as the real markers of identity. With Kollect, even something as ordinary as grocery shopping becomes a chance to express who you are. The inside of the fridge is customizable, so you can move trays and ingredients around based on your mood, the season, or even to impress guests. No more one-size-fits-all compartments as Kollect adapts to you.
Designers: Junseo Oh, Yulin Jeong, Zay Kim, Jeseok Poong, Minwoo Kim
Research shows that people get the most satisfaction from visually encountering food, even more than from tasting or smelling it. Kollect taps into this “visual anchoring effect,” turning your fridge into a gallery for everything from specialty cheeses to the apples you picked up at the market. It’s about making the everyday act of opening the fridge a little more joyful and a lot more personal.
Of course, Kollect is smart as well as stylish. Four built-in cameras track what’s inside and sync with a companion app. You can check your fridge from anywhere, manage temperature and energy use, and even get recipe suggestions based on what you already have. The app also lets you shop for curated ingredients and connects you to a community where you can share your favorite finds and see what others are collecting.
Kollect reflects broader changes in how people shop and live. Today’s consumers mix practicality and indulgence—they might save on everyday meals to splurge on that perfect omakase dinner. Kollect supports this hybrid lifestyle, giving you the freedom to store everyday groceries and luxury treats side by side, with both getting the spotlight they deserve. Special occasions become even more memorable when you use Kollect to display foods for a party or show off a dessert you waited in line to get. Even on an ordinary day, the look of fresh produce behind that sleek glass can brighten your mood and maybe inspire a new recipe.
Since personalization and self-expression matter more than ever now, Kollect is able to transform food storage into a statement. It’s not just about keeping things cold. It’s about making your tastes visible, your routines smarter, and your home a true reflection of who you are. Kollect isn’t just a refrigerator. It’s a canvas for your lifestyle.
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