In Breaking the Code’s 50th episode, hosts Gabriel Allen-Cummings and Sonika Garcia are joined by BtC’s 2025 summer intern, Gabriel Robinson. This conversation began because of Robinson’s curiosity about social media being used for self-diagnosis, and it evolved to cover HCPs on social media, generational nuances in social media use, and the emergence of AI as a comprehensive caregiver.
Welcome to Breaking the Code! Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Listen in as hosts Brad Davidson, PhD and Sonika Garcia, MPH, Medical Anthropology Strategists at Havas Health, sound off on what is, and isn’t, good social science, from a variety of disciplines covering new topics every podcast.
Learn more on LinkedIn and Spotify.
The post Social Media Diagnosed Me appeared first on PRINT Magazine.