rojkind arquitectos & amasa estudio’s circular winery in mexico
In Mexico’s Valle de Guadalupe, Rojkind Arquitectos and Amasa Estudio introduce Pictograma, a circular winery designed to streamline wine production while reviving the region’s agricultural traditions. The 1,963-square-meter structure also produces olive oil, fragrances, lavender, and citrus. Its radial plan, inspired by the valley’s organic contours, arranges the entire production cycle, fermentation, bottling, barrel storage, and tasting rooms around a central courtyard, eliminating unnecessary circulation.
The building is shaped by twelve trapezoidal concrete walls and vaults, each separating and defining a specific function inside. This clear layout continues into the landscape design, which uses local plants, permeable brick paving, and a sloped facade built from soil taken from the site to connect the winery closely to its surroundings. At the center, the courtyard collects rainwater that runs off the vaults, directing it through channels in the walls so it can seep back into the ground.
all images by Edmund Sumner, unless stated otherwise
shaded porticos and brick vaults shape Pictograma
The design by Mexico City-based Rojkind Arquitectos and Amasa Estudio takes inspiration from 16th-century portico structures, using a shaded walkway around the building to encourage natural ventilation and cooling. The project combines traditional methods, such as building with brick vaults, with modern techniques like fiberglass and metal formwork. This mix creates concrete surfaces that feel rooted in historic Franciscan architecture while still appearing contemporary. The use of pigmented concrete also helps the building blend with the natural colors of the valley.
Beyond production, Pictograma integrates hospitality through its connection to the Banyan Tree hotel complex. The retreat offers panoramic views of the valley and continues the commitment to local, sustainable materials. The winery and hotel are designed to connect architectural innovation with the agricultural traditions and cultural context of Baja California.
Rojkind Arquitectos and AMASA Estudio introduce Pictograma in Mexico | image by Fernando Marroquin
a circular winery designed to revive the region’s agricultural traditions | image by Fernando Marroquin
its radial plan is inspired by the valley’s organic contours | image by Fernando Marroquin
the production cycle is arranged around a courtyard, eliminating unnecessary circulation.
the building is shaped by twelve trapezoidal concrete walls and vaults
the courtyard collects rainwater that runs off the vaults | image by Grupo UBK
separating and defining specific functions | image by Grupo UBK
the design draws from 16th-century portico structures | image by Fernando Marroquin
a shaded walkway encourages natural ventilation and cooling
concrete surfaces feel rooted in historic Franciscan architecture | image by Fernando Marroquin
pigmented concrete also helps the building blend with the natural colors of the valley
Pictograma integrates hospitality through its connection to the Banyan Tree hotel complex
designed to streamline wine production
designed to connect architectural innovation with the agricultural traditions | image by Grupo UBK
project info:
name: Pictograma
architect: Rojkind Arquitectos | @rojkindarquitectos, Amasa Estudio | @amasa__estudio
location: Valle de Guadalupe, Baja California, México
area: 1,963 square meters
lead architects: Michel Rojkind, Agustín Pereyra, Andrea López
team: Ruth Diaz, Eli Ambris, Victor Cruz, Daniel Flores, Ricardo Hernández, Yoshio Fukumori, Fernando Franco, Victoria Grossi
AMASA Estudio team: Roxana León, Omar Valdés, Jorge Santiago, Sonia Santaella, Fernanda Corona, Karen Alcaráz, Diana Gómez Matehuala, Fernanda Rodriguez
landscape design: Alma du Solier
oenologist: Lucas Dacosta
branding + concept: Cadena y Asociados | @cadenaconcepts
interior design: SMARQ | @smarq.mx
structural engineering: Ing. Juan Felipe Heredia
lighting: Luz en Arquitectura
MEP: Ing. Germán Muñóz
renders: Hossein Yadollahpour
photographers: Edmund Sumner | @edmundsumner, Fernando Marroquin | @fernandomarroquint, Grupo UBK | @grupo_ubk
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