Businesses look for ways to promote their products or services throughout the year. However, their promotional efforts are heightened at certain events, as this is when everyone is in a celebratory mood. Halloween is one such major event that people eagerly anticipate, making it a memorable experience for families and communities.
For businesses, Halloween, which falls on October 31 this year, is a valuable opportunity to attract new customers and boost brand visibility. Most companies record high sales of custom clothing and other products around this event.
Halloween is one of the events where Americans tend to spend more to make it memorable for their families. According to estimates, Americans spent approximately $103 per person on Halloween in 2024, with 72% of the population celebrating the holiday.
Why Businesses Use Custom Halloween Merchandise for Promotions
There are several compelling reasons why businesses view Halloween as a significant promotional opportunity. You can consider these reasons to launch a Halloween merchandise promotional campaign:
Enhance a brand’s visibility and awareness.
Halloween is a time when everyone in America, as well as in Europe and other parts of the world, is in a festive mood. For businesses, therefore, it is time to make their brand visible to the people. All they need to do is create custom Halloween merchandise that people are eager to buy.
On regular days, businesses often use flyers and other promotional tools. However, companies can enhance their visibility on Halloween by giving out branded items themed around the festive season.
Pumpkin carving kits, glow-in-the-dark wristbands, and candy bags are popular giveaways. However, consider giving custom Halloween gifts, such as clothing items, a few days before Halloween, so that people can wear them on the actual day.
For your business promotion, consider offering Halloween-themed items, such as t-shirts, crop tops, tank tops, sweatshirts, jackets, custom hats, and more. Get your brand’s logo and Halloween elements printed on these fashion clothes. People wearing these fashionable clothes with your brand logo help enhance its visibility.
Moreover, if people like your custom Halloween merchandise, such as customized mugs, they are likely to share it on social media. This will lead to the generation of user-generated content, which will also help increase your brand’s visibility and awareness.
Build an emotional connection with people
Since Halloween is a festive time when everyone is in a joyful mood, your business can easily connect with people on an emotional level. Halloween-themed merchandise such as tees, sweatshirts, hoodies, and custom water bottles can help build an emotional connection with potential customers.
When businesses give away custom Halloween merchandise, people feel appreciated. This fosters emotional engagement with your brand.
By distributing trendy clothes featuring your brand logo and Halloween elements, you can add a personal touch to the gifts. Such humanizing of your gifts during the festive season will showcase a creative side of your business. People can easily relate to such a brand.
Re-engage your loyal shoppers
Businesses seek more targeted opportunities to establish a connection with their loyal customers. Halloween is one such festive occasion when companies can strengthen their bond with loyal customers who have been with them for years.
People who purchase your custom Halloween merchandise will likely keep it for many months, if not longer. They will be reminded of your brand every time they use the merchandise.
Businesses can surprise their loyal customers by giving away memorable Halloween costumes, such as t-shirts and goodie bags. These promotional products help strengthen and sustain customer relationships.
It is advisable to give your loyal customers early access to your special Halloween offers. You can provide them with coupon codes tailored to their specific requirements. By focusing on these loyal customers, your business will offer them personalized incentives. This encourages them to make repeat purchases from your company.
Surprise your shoppers
People love to be surprised, as this breaks the routine of their lives. Use Halloween as an opportunity to surprise your target customers with a wholesale custom t-shirt. Offer them trendy clothes with unique Halloween-themed prints featuring your brand logo.
Your storefront can offer a surprise deal to them that will generate even more sales. You can offer them a free treat, an attractive discount, a coupon, a gift, or even free shipping.
Consider creating a buzz by surprising your shoppers. For instance, you can give them a trick-or-treat offer. So, ask them either to choose free shipping or a discount on your Halloween merchandise. Either way, it is a win-win for you and your customers.
Meet business goals by driving sales
Another reason for businesses to aggressively use Halloween merchandise for promotions is the opportunity to meet sales goals. Every company sets its sales and other business goals to track its progress. Custom Halloween merchandise, such as bulk custom hoodies, becomes a valuable tool for businesses to achieve their sales and marketing objectives.
Businesses drive sales by creating a sense of urgency for the customers. They are told that the discount on Halloween merchandise is only for a limited period. That encourages customers to make a hurried purchase.
Cross-selling also becomes a tool when selling custom Halloween merchandise. This merchandise can be part of a bundle of multiple products. Therefore, Halloween products can make the bundle more attractive to customers, as they receive items they were not expecting.
Meet diverse marketing needs
You might be a brick-and-mortar business, an online business, or a B2C or B2B company; customized products are a great way to efficiently fulfill your marketing needs.
If your business is online, consider offering a limited-edition custom Halloween merchandise. You can use trick-or-treat discounts or send Halloween gift cards or a Halloween canvas poster to your loyal customers.
If you run a brick-and-mortar store, ensure that you host in-store events and decorate your storefront elaborately to capture customers’ attention. Consider hosting a pumpkin carving contest to attract more foot traffic to your store. Your employees and clients can receive branded items from your business as a token of appreciation for their loyalty and dedication.
These are the primary reasons businesses use custom Halloween merchandise to effectively promote their products or services. Ensure that you launch the promotional campaign well in advance. Experts suggest starting the campaign 12 weeks ahead of the main event. This is because consumers start their Halloween shopping much earlier, as they seek exclusive deals with heavy discounts.
When looking for attractive Halloween deals online, you can rely on PrintShop by Designhill.
The site allows you to design your own Halloween tees and other fashion items, which are then printed and delivered directly to your address.
Wrapping Up
With Halloween fast approaching, businesses are capitalizing on the festive spirit to drive sales through attractive discounts and promotional offers. They utilize custom Halloween merchandise, including tees, sweatshirts, and hoodies, to promote their brand in the market. This is their opportunity to enhance brand visibility and reward loyal customers.