Crosby Studios’ butter-yellow world for dessert shop in jakarta
Crosby Studios creates a surreal, monochromatic interior for Butter Baby, a dessert shop in Jakarta inspired by a whimsical alien narrative. The space immerses visitors in the glowing world of Butterlandia, the fictional planet from which Butter Baby, a plump, soft-cheeked alien, has crash-landed to share his intergalactic desserts with humans.
Inside, the pastry shop unfolds as a yellow landscape, through which the architects translate Butter Baby’s world into a spatial experience defined by organic geometry, glossy surfaces, and diffused light. Walls, lighting, and furnishings are coated in a saturated butter-yellow hue. The curved, cocoon-like walls and built-in seating evoke an alien habitat designed to transport visitors into another dimension of sweetness.
all images by Vasiliy Hurtin
Fluid forms visitors in Butter Baby’s otherworldly habitat
The main dining area flows through a series of fluid chambers, softly lit by oversized circular ceiling fixtures that resemble suns or planetary discs. The Paris- and New York–based designers punctuate the space with rounded windows and niches, offering glimpses into the kitchen or display counters, while mushroom-like stools and amorphous tables continue the shop’s biomorphic language. The glossy finish reflects light in soft gradients, amplifying the feeling of weightlessness and warmth.
Within this surreal topography, design elements nod to the character-driven brand’s animated backstory. A bubble-shaped display dome at the center houses small objects like artifacts from Butterlandia, while built-in alcoves contain collectible figurines of the Butter Baby character.
The alien protagonist, on a mission to find butter rich with feeling to save his fading home planet, now bakes on Earth to restore warmth and glow through his creations. The Jakarta flagship embodies that same spirit, combining storytelling and pop culture with Crosby Studios’ futuristic visual language.
Crosby Studios wraps the entire interior in a single butter-yellow hue
the pastry counter appears like a sculptural landscape
fluid forms, reflective surfaces, and monochromatic tones come together
oversized circular ceiling lights resemble suns or planetary discs
rounded niches and framed openings offer glimpses into the kitchen
curved built-in seating and rounded tables evoke an alien habitat
casting diffused illumination across the space
linking the physical space to the brand’s fictional universe
creating a dreamlike atmosphere throughout the shop
the glowing yellow interior provides a soft backdrop for Butter Baby’s desserts
Crosby Studios translates Butter Baby’s cosmic story into architecture
Butter Baby is a plump, soft-cheeked alien
a fluid facade shields the store
project info:
name: Butter Baby | @butterbaby
architect: Crosby Studios | @crosbystudios
location: South Jakarta, Indonesia
photographer: Vasiliy Hurtin | @vs_hrt
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