Come Halloween, and big brands leave no stone unturned to feel the spirit. They make cool Halloween logos to match the spooky vibe. Their limited-time marketing campaign not only helps them catch the attention but also leaves a lasting impression on their target audience.
In this blog, we are going to discuss how big brands play big with their spook-tacular Halloween logo ideas.
How big brands Halloweenize their logos
One or two eerie visual elements to redesign the logo
Halloween is all about casting a magical spell with colors, characters, and visuals. Top brands follow seasonal logo change trends and temporarily refresh their logos. Along with it, they also refresh their website design and social channels.
Characters they use for Halloween-themed logo, website, or social channels
They use bats, spiders, and orange, black, red, and green colors, and pumpkins. Since 75% of audiences recognize a brand by its logo, businesses invest in an effective logo to catch their attention. Using these characters, they drive attention, leading to a boost in overall engagement rate.
Example:
If you find it challenging as how to get Halloween logo ideas, here’s an example of Nike Halloween Dunk campaign.
Nike, launched this campaign in 2021 to showcase how UGC is the king when it comes to authenticity. Any product with authentic reviews even five increases its purchase likelihood by 270% percent.
The brand launched Halloween Dunk edition sneakers with its iconic swoosh in orange color! Now, you know why orange — because it has a significant role in Halloween.
The company used subtle hint to give Halloween vibes, and it clicked! Not only sales boomed but it made the audience go gaga over this clever campaign.
Spooky color palette that sets the tone for Halloween
As said earlier, colors play an important role in Halloween-themed logo. Whether you use logo design services or hire a designer, be prepared in advance what colors you want in your seasonal logo. Every color has a meaning and set of emotions.
The most preferred color palette for Halloween features:
Orange:
The color is widely represented in autumn harvests, Jack-O-Lanterns, pumpkins, and other elements of Halloween.
Meaning:
The orange color signifies warmth, creativity, and happiness; perfectly suitable for Halloween.
Black:
Since Halloween is all about a mystery night, the color black perfectly captures eeriness in the air.
Meaning:
Ideal backdrop for other Halloween colors. Signifies mystery and spookiness associated with the night.
Purple:
The color palette featuring purple adds to the magical vibe of Halloween.
Meaning:
The negative aspect of purple color symbolises conceit, superiority, and mystery.
Green:
This color can be used across logos and materials for monstrous or slime-themed look.
Meaning:
The color green symbolises new beginnings, growth, and rebirth.
Brands use colors to connect with their target audience as colors evoke emotions. A business logo clearly depicts that emotion and lets the target audience associate with is. Here’s how big brands use Halloween colors to refresh their logo.
Heinz Tomato Blood ketchup is one of the best Halloween campaign examples. The food products company tapped its ketchup’s first use as a prop for Halloween in 2020. Since then, it has been a massive hit. Look at the bottle and you’ll find the logo in white but against a dark red colored background, resembling the blood. A perfect combination for Halloween, although the packaging contains tomato ketchup.
How to make your Halloween logo spooky enough
Creating a Halloween costume logo or brand logo is possible only with the right elements. Here’s how you can do it.
Pick a color palette that works for you
Colors are said to evoke emotions instantly. Choose black to add the contrast, green for a monstrous feel and orange for spooky vibe.
Add mystery and magic with purple. Add contrast to bring out the eerie feel.
Choose icons that signify your brand voice
Anyone can easily recognize the Halloween icons. So, set it smartly. Ghosts, creeps, spiders, ghouls, and bats are easy to add to your Halloween company logos.
Make sure to match the icons as per your audiences. For example, if you’re a high-end boutique, add a symbol of a witch with a stylish silhouette and cap.
Choose legible fonts
Fonts are the silent warrior of a Halloween logo. Go for gothic typefaces to conjure up the mystic Halloween vibe. Even handwritten and script fonts are perfect to choose. Some fonts feature drips that further add to the Halloween drama. Make sure the font you choose is easily readable.
Keep your logo simple and brand-specific
When you create a Halloween logo, stay away from making it cluttered. Adding too many elements will lead to visual chaos. Even if you refresh your logo, it should represent your brand, not become something else.
Keep your fundamental structure intact. Depend on minimal aesthetics to refresh your brand and still be relevant. Try adding tiny Halloween elements, swapping colors, or experiment with font change.
Always check out the legality feature or you may end up with a logo disaster.
Conclusion
So, are you ready to get spooky this Halloween? It’s the perfect time for businesses to showcase their personality, hook the target audience, and stand out in the market. A well-thought-out Halloween event logo or company logo does these things effectively while keeping the brand professional and recognizable.
The ideal mix of colors, fonts, and icons can freshen up your logo for the season.
Designhill, with its Halloween-themed logo maker, lets you make a logo in just a few minutes. Besides, you can count on logo design services to hire a designer and get it done.
Alternatively, you can explore Halloween-themed logo templates, edit the elements, and download. Customize them to match your brand’s personality. Whether you’re running a logistics fleet, café, hosting and event, or building your business, a stylish Halloween logo is what will set it apart.
Research your market, explore your audiences, and choose the right element to go spookier this season. Remember, there is no one size fits all design, so don’t forget toe experiment until your find the best Halloween logo.
Happy Halloween!