Years after giving Steve Jobs his iconic turtleneck, Issey Miyake returns to give the iPhones their own turtleneck too. Dubbed the iPhone Pocket, these haute handbags are designed for one thing and one thing only, your iPhone. The bags are created using a special 3D-knitted construction that’s developed by the Japanese fashion house, and come in 8 colors. They’re single-sized, which means you can pretty much fit any iPhone in, from the ultra-thin iPhone Air to the large iPhone 17 Pro Max, or even the tiny iPhone 13 Mini. Could you also put an Android smartphone in? Yes, but Steve Jobs will tut-tut at you in your dreams for the rest of your life.
Don’t expect these luxurious phone-holsters to be cheap. They’re a limited-edition item that Apple will sell at just 10 select stores across the globe, with the short-strap versions selling for $149.95 and the larger strapped variant for $229.95.
Designer: Issey Miyake
Is the iPhone Pocket practical? No. Is it classy? Yes. If you’re the kind to splurge on a $19 Apple-branded polishing cloth, or a fancy Hermes strap for your watch, then the iPhone Pocket won’t feel like such a pricey buy. The single-piece 3D-knitted ‘gizmo-garment’ is surely a marvel. It doesn’t have any parts stitched together, it’s singular from start to end, and the weave itself is something that Issey Miyake’s done extensive R&D on.
The result is a yarn that protects the iPhone with its padded weave, while letting you easily ‘wear’ your smartphone around your neck, on the side, or across your body. You could loop it around a bag too, this thing is probably one of the rare Apple products that doesn’t need a user manual… Apart from probably washing instructions. I’d probably keep it away from the rain, food, beverages, or anything too damaging. Sunlight may fade the color, so air-drying indoors is the only sensible option, if this thing gets wet. Don’t even think of chucking this thing in the washing machine, by the way. Or Issey Miyake will cry from heaven.
The iPhone Pocket’s design is sort of open to user interpretation and expression. Put any phone in and it’ll fit. Slide the phone completely if you want to conceal it, or have just the tip jutting out if you want to sneakily film people around you, or if you want to stare at the top of your screen for notifications. The expandable design also lets you add other stuff… maybe a lip balm, your AirPods, or one of these ultra-slim MagSafe power banks.
The post Apple iPhone Pocket is the most absurdly Apple-ish way to carry your smartphone with you. first appeared on Yanko Design.