This episode is a special one for Magazeum. The hosts even gave it its own code name: “Project Rosebud” (IYKYK). But if you only know our guest as the grandson of the man who inspired the lead character in the film classic Citizen Kane and the founder of one of the largest publishing empires in the world, you are missing out.
Will Hearst could have done the easy thing, but he chose not to. As the current chairman of the Hearst Corporation, Hearst balances stewardship of the sprawling media empire with a commitment to community and lasting value. Unlike the new breed of media moguls, his leadership is less about compliance and more about the continuing importance of fostering quality journalism rooted in place and purpose.
But aside from his role as a suit at the Hearst Corporation, Hearst’s labor of love is Alta—an indie quarterly that champions a distinct West Coast voice, providing a vital counterpoint to the East Coast lens that still dominates the national discourse.
Alta is crafted to be held and savored—he thinks of its subscribers as members more than a mailing list. In an age dominated by volume, speed, and algorithms, Will Hearst would like to remind us to slow down, listen deeply, and consume wisely.
In times like these, his vision seems almost Quixotic—to see media as craft, culture as inheritance, and storytelling as something lasting. Nevertheless, he continues to charge, shaping a legacy both ancient and urgently new.
Read the full episode transcript here.
Print Is Dead (Long Live Print!) is a podcast about magazines and the people who made (and make) them. Magazines that combined thought-provoking attitudes and values with a distinctive look and feel, and cast a long and powerful shadow on American culture and public discourse. Hear stories and learn lessons from legendary designers, editors, writers, publishers, photographers, illustrators, photo editors, and more—stories and lessons that capture a magical history of innovation and inspiration, and that point the way forward. We’ll go deep into the lives and careers of this astonishingly talented group of creators, and tease out what these giants—past and present—have to teach the next generation of creators.
If you’re in the magazine business—if you’re in any business focused on content creation—this podcast is for you.
This episode is made possible by PIDLLP sponsors Commercial Type and Freeport Press.
The team behind Print is Dead (Long Live Print!) also produces The Full Bleed, a podcast about the future of magazines and the magazines of the future.
The post The Good Citizen | William Randolph Hearst III appeared first on PRINT Magazine.

