2025 Audi Q5 TFSI quattro Prestige Review: Evolution as a Design Strategy

I spent a week with the third-generation Audi Q5 Prestige in Tambora Gray Metallic, and what struck me first was not any single feature but the accumulation of considered choices. Built on Volkswagen Group’s Premium Platform Combustion architecture with a turbocharged 2.0-liter TFSI four-cylinder producing 261 horsepower and 273 lb-ft of torque, this compact luxury SUV occupies familiar territory at $63,290 as tested. The design decisions embedded in its surfaces, proportions, and material selections tell a more nuanced story. The Q5 represents what happens when a manufacturer chooses careful iteration over spectacle.

Designer: Audi

What distinguishes this generation from its predecessor is not a single dramatic gesture but rather an accumulation of details that reveal themselves over days rather than minutes, over highway miles rather than showroom walks, over lived experience rather than specification comparisons. The raked silhouette borrows visual vocabulary from the larger Q7, establishing family resemblance without direct mimicry. Panel gaps have tightened to tolerances that reward close inspection. The decorative exhaust finishers have been replaced with genuine rectangular outlets, a small change that signals larger philosophical shifts about authenticity in automotive design. These aren’t features that demand attention at first glance. They’re details that accumulate into a stance that reads as resolved rather than aggressive, as confident rather than desperate to impress, as the work of engineers and designers who understood that restraint requires more discipline than excess.

The vehicle’s proportions establish its intent before any specification sheet is consulted. Wheelbase dimensions remain close to the previous generation, but cargo volume has expanded to 56.9 cubic feet with rear seats folded, a gain of 2.8 cubic feet. That’s design as problem-solving.

Exterior Form Language

The singleframe grille anchors the front fascia with a presence that has become signature Audi vocabulary, wider and higher than before, flanked by functional air curtains that channel airflow along the body sides, reduce turbulence around the front wheels, and contribute measurably to the 25 mpg combined fuel economy figure while adding horizontal emphasis to the front that grounds the vehicle’s face as the LED lighting signatures lift the eye upward, creating a tension between opposing visual forces that produces dynamism without chaos. In person, the Tambora Gray Metallic finish shifts subtly between cool silver and warm graphite depending on the light, a $595 option that flatters the Q5’s surfacing without demanding attention, revealing the gentle curves of the fender flares and the controlled tension of door panel surfacing in ways that more dramatic colors would overwhelm. I walked around this vehicle at least a dozen times during my week with it, and each angle revealed something slightly different about how Audi’s design team approached the challenge of updating a successful shape without losing what made it work.

That’s restraint as design strategy.

The Prestige trim’s LED headlights plus with eight digital DRL signatures represent a departure from the notion that headlights are merely functional, allowing personalization within boundaries that maintain brand coherence, while the digital OLED taillights transform the vehicle’s nighttime presence entirely with a full-width light bar and dynamic animation sequences that other drivers will notice before they recognize the Audi badges. Front and rear lighting can now express personality. You can choose character, but the character stays on-brand, never straying into the visual vocabulary of competitors or aftermarket modifications.

The shoulder line carries through the side profile without interruption, a decision that prioritizes visual length over sculptural drama, that trusts the basic proportions to create interest rather than relying on creases and vents and stamped-in details that would only compete for attention. Where competitors might break this line, the Q5 maintains continuity. The 20-inch 5-arm design wheels from the $800 optional wheel package fill the arches convincingly, and the roofline’s rake creates forward momentum even at rest, suggesting capability without the aggressive stance that defines sportier alternatives.

Real exhaust outlets replace the decorative finishers of the outgoing model, communicating mechanical honesty in a market where many competitors still rely on chrome trim pieces that hide the actual exhaust routing somewhere underneath the bumper, a detail that speaks to broader shifts in automotive design thinking about authenticity versus theater, about what we show versus what actually exists, about whether buyers notice or care about such distinctions and what it says about a brand that assumes they do. The previous generation’s false tips suggested performance that the actual exhaust system didn’t support. What you see is what exists. Light catches the fender flares and door panels in ways that reveal gentle curves rather than aggressive angles, while the 12-volt mild hybrid system recovers energy during deceleration invisibly, feeding it back into the electrical architecture that powers the countless systems modern buyers expect, the design absorbing the technology rather than announcing it, integrating engineering advances into surfaces that look simpler than they are.

Interior Architecture

The cabin represents the most significant departure from the previous generation. Sliding into the Pearl Beige interior for the first time, you notice the difference immediately. Where the predecessor was criticized for visual austerity, the new interior addresses this through layered materials and deliberate contrast.

The 14.5-inch MMI touch display dominates the center stack with a presence that might overwhelm in lesser integrations, but here it sits within the dashboard architecture rather than perched atop it like an afterthought, paired with the 11.9-inch Audi virtual cockpit plus that renders navigation and vehicle information with the kind of clarity and customization that once defined luxury flagships, while the Prestige package adds a 10.9-inch MMI passenger display that allows front passengers to manage navigation or entertainment without distracting the driver, though I found myself wondering whether the additional screen complexity serves real needs or simply provides another differentiator on specification sheets that buyers compare without understanding what they actually want. Screen integration matters more than screen dimensions. Too many competitors treat displays as afterthoughts, floating tablets stuck to dashboards designed before touchscreens became standard. Here, the screens belong, and that belonging required more engineering effort than simply making them larger.

The driver’s position establishes immediate relationship to the controls. Power tilt-and-telescopic steering allows precise positioning. The head-up display projects information directly into the sightline. Tri-zone climate control divides the cabin into manageable thermal territories. These are ergonomic solutions dressed in premium materials.

Rear seat architecture employs a 40/20/40 split-folding configuration with sliding capability. The center section folds independently. This configuration solves real-world problems.

Storage solutions throughout the cabin demonstrate attention to daily use patterns, expanding door bins and reorganized center console compartments creating a space that feels designed by people who actually load groceries and manage coffee cups during commutes rather than by stylists optimizing photography angles, while the LED interior lighting pro package adds atmosphere without distraction, touching surfaces that matter at night, transforming the Pearl Beige leather into warmer tones under ambient illumination that makes the cabin feel like a different space after dark, more intimate, more considered, without requiring any adjustment from the driver beyond the simple act of driving into evening.

Material Composition

Material selection in the Q5 follows a hierarchy of touch frequency that allocates budget where it matters most to perceived quality, soft-touch plastics yielding appropriately under pressure on surfaces that hands contact regularly, leather wrapping appearing where fingers rest during normal driving, metal accents providing cool contrast to warmer materials, while lower surfaces that are seen but rarely touched employ more practical materials that clean easily and resist the wear that comes from thousands of entries and exits, from muddy shoes in winter and sandy feet in summer, from the accumulated debris of lives actually lived in vehicles rather than merely photographed in them. This graduated approach represents mature design thinking.

Run a hand across the dashboard, and you feel seams, grain, the subtle undulation of material stretched over structure.

Technology Integration

The MMI interface operates through that 14.5-inch touchscreen with a responsiveness that has improved markedly from previous generations, haptic feedback providing confirmation of inputs, menu structures reorganized to reduce navigation depth for common functions, Apple CarPlay and Android Auto integration appearing as expected equipment alongside smartphone mirroring that handles the connection without the lag that plagues some competitors, while navigation through the MMI Navigation plus system renders on either the center screen or the Virtual Cockpit depending on preference, allowing drivers to keep route guidance in their primary sightline rather than glancing repeatedly toward the center stack. The system works. It doesn’t delight, but it doesn’t frustrate either, which may be the more important achievement.

Driver assistance helps without replacing. Adaptive cruise assist maintains distance. Lane-keeping provides gentle input. Blind-spot monitoring illuminates warnings where they belong.

The Bang & Olufsen sound system with 3D sound represents the kind of feature that separates luxury from mainstream, speaker placement optimized for the cabin’s acoustic properties, resulting sound quality rewarding careful listening with spatial depth that the 3D processing enhances without artificiality, dialogue in podcasts and calls maintaining clarity at any volume level, bass response that never overwhelms or distorts, treble that sparkles without harshness, and an overall presentation that treats sound as part of the ownership experience rather than as a checkbox on a features list, though whether the additional cost over the standard Audi sound system justifies itself depends on how much time you spend with music versus podcasts versus phone calls versus the blessed silence that the acoustic front door glass enables.

That’s considered acoustic engineering. Not afterthought. Not badge upgrade.

Powertrain Character

The 2.0-liter turbocharged TFSI four-cylinder delivers 261 horsepower through a seven-speed S tronic dual-clutch transmission with standard quattro all-wheel drive, acceleration to 60 mph arriving in approximately 5.7 seconds. Quick enough to merge confidently. Not so aggressive that the Q5 pretends it’s something else.

The throttle response sharpens noticeably in Dynamic mode, and you feel the adaptive air suspension firm up within the first few corners, the brake pedal maintaining consistent firmness through repeated stops rather than going soft the way some competitors do when you start pushing harder than normal driving requires, which builds confidence when you find yourself on twisting roads that the Q5 wasn’t explicitly designed for but handles with more composure than its luxury SUV positioning might suggest, the steering weighting up appropriately, the body roll decreasing to levels that keep passengers comfortable rather than alarmed, the overall character shifting from relaxed cruiser to willing partner in ways that feel genuine rather than programmed, the 12-volt mild hybrid system contributing invisibly by recovering energy during deceleration and allowing the engine to shut down earlier during coasting and restart with less perceptible vibration than previous generations managed. Road surface changes come through the floor clearly enough to tell you about grip conditions without intruding on comfort.

Comfort mode isolates. Dynamic mode engages. The vehicle accommodates different moods.

Daily Reality

The quiet cabin emerges from engineering investments that never appear on feature lists, the Prestige’s acoustic front door glass joining sound-deadening materials lining the firewall and floor, upgraded door seals creating tighter barriers against road and wind noise, the panoramic sunroof’s surprisingly effective isolation preventing the drumming that open glass surfaces often produce at highway speeds, all of it combining to create a space where conversation happens at normal volume, where phone calls require no raised voice, where the outside world maintains a respectful distance, where you can think clearly during commutes that would exhaust you in lesser vehicles.

I fit a carry-on, camera bag, and weekend groceries back there without much fuss.

Cargo capacity numbers tell only part of the story, the 56.9 cubic feet available with rear seats folded accommodating large items in theory while the cargo floor’s height and liftgate opening dimensions determine what actually fits in practice, the Q5 managing these secondary measurements well with a floor sitting at reasonable height for loading, an opening wide enough to accept furniture and sporting equipment without excessive maneuvering, a power liftgate that operates with sufficient speed that waiting never feels burdensome, though I wished for a hands-free gesture system that competitors offer, the kind of feature you don’t appreciate until you approach with arms full and discover that someone else’s design team thought further ahead about your actual usage patterns.

The mild hybrid system represents the kind of engineering that never announces itself, recovering energy during deceleration and feeding it back into electrical systems that power climate control, screens, and driver assistance without drawing from the primary powertrain. The 12-volt architecture operates beneath conscious awareness, its presence detectable only in the slightly smoother restart behavior after traffic stops and the fractionally quicker throttle response during initial acceleration. Audi has chosen integration over declaration, embedding efficiency gains into the driving experience rather than celebrating them with dashboard displays or efficiency modes that remind you constantly of their existence.

Visibility from the driver’s seat balances the rakish roofline against practical sightline needs, rearward vision compromised somewhat by styling priorities, the top view camera system compensating effectively during parking maneuvers with its overhead perspective, the ventilated front sport seats proving their worth during warmer days, the side mirrors sized appropriately, the A-pillars intruding less than some competitors, the overall sense being adequate rather than exceptional outward vision, a common trade-off in the segment that the Q5 navigates without distinguishing itself positively or negatively, simply accepting the compromise that modern design priorities impose on driver awareness in exchange for the sleeker proportions that buyers say they want when surveyed about preference and prove they want by opening their wallets.

The ventilated seats earned their keep. The head-up display reduced my glances away from the road. The adaptive cruise made highway miles disappear.

Competitive Context

The compact luxury SUV segment has become perhaps the most contested territory in the automotive market, with the BMW X3 emphasizing driving dynamics, the Mercedes-Benz GLC projecting traditional luxury, the Lexus NX offering advanced hybrid technology, and the Volvo XC60 pursuing Scandinavian restraint, all targeting similar buyers with similar vehicles at similar price points, differentiating through philosophy rather than fundamental capability, through brand values rather than objective superiority, through heritage and design language rather than measurable advantages that would make one choice clearly correct and the others clearly wrong.

Buyers who prioritize sharp handling find the BMW more engaging. Those seeking hybrid efficiency examine the Lexus.

At $63,290 as tested, this Prestige-trimmed Q5 with the 20-inch wheel package enters territory where buyer expectations rise accordingly, the base Q5 starting at $52,200 before destination, the $8,400 Prestige package adding adaptive air suspension, head-up display, digital OLED taillights, panoramic sunroof, ventilated seats, and the Bang & Olufsen 3D sound system among extensive equipment, creating a vehicle that competes not only against segment rivals but against entry-level offerings from Porsche and higher-trim vehicles from mainstream luxury brands, forcing buyers to consider what they actually value and whether the Audi badge, the Virtual Cockpit interface, the specific execution of materials and technology justifies choosing this over alternatives that might offer more in one area while offering less in others.

Who Should Buy This

The Q5 Prestige suits buyers who have arrived, not those announcing their arrival. It rewards those who appreciate quality construction over attention-seeking design, who prefer refinement to drama, and who’ll notice the material choices and ergonomic solutions that accumulate into daily satisfaction. This isn’t a vehicle for people still trying to prove something.

If you want sharp handling, the BMW X3 will engage you more directly. If you want the most advanced hybrid technology, the Lexus NX deserves serious consideration. If you want Scandinavian minimalism, the Volvo XC60 delivers that aesthetic more purely. The Q5 Prestige targets those who want competence across all dimensions rather than excellence in any single one, those who value the cumulative effect of many good decisions over a few dramatic gestures.

Design Verdict

Audi has chosen evolution over revolution with this third-generation Q5, and the choice reflects confidence in the existing formula rather than desperation to change perception, the design improvements real but subtle in ways that require time to appreciate fully, better proportions becoming apparent only when parked beside the previous generation, more honest details revealing themselves only to those who look closely at exhaust outlets and lighting signatures and panel fit, richer interior materials rewarding touch rather than just sight, more advanced technology integrated more thoughtfully into an architecture that anticipates where drivers will look and reach rather than simply adding screens to surfaces that accommodate them.

I think the Q5 makes one of the stronger cases in this segment for quiet competence over dramatic gesture. Whether that philosophy connects depends on what buyers seek.

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