pharrell williams and NOT A HOTEL stage louis vuitton’s show around a prefabricated home

prefabricated house anchors the louis vuitton FW26 men’s show

 

Louis Vuitton’s Fall–Winter 2026 men’s show unfolds around the DROPHAUS, a prefabricated architectural environment conceived by Pharrell Williams in collaboration with the Japanese hospitality firm NOT A HOTEL. Installed at the Jardin d’Acclimatation in Paris, the structure becomes a domestic landscape through which the collection is narrated. Presented as a wooden freight crate that opens to reveal a droplet-shaped home, the DROPHAUS stages a vision of ‘timeless living,’ framing the core ideas of the collection around endurance, utility, and material experimentation.

 

The show situates the future in the familiar setting of a house in a garden. The prefabricated home is imagined as a dwelling for the Louis Vuitton dandy of the near future. Williams designs the interiors with his own HOMEWORK furniture pieces, whose rough, craggy geometries emphasize the role of the human hand. This spatial turn aligns with Williams’ growing involvement in hospitality and real-estate concepts, including his recent collaboration with NOT A HOTEL, Japa Valley Tokyo, a one-hectare art, retail, and hospitality complex developed with NIGO and set to open in 2027 (find designboom’s previous coverage here).

all images courtesy of Louis Vuitton

 

 

a runway staged around a droplet-inspired transportable house

 

The droplet element, inspiring the form of the residence, becomes a recurring metaphor throughout the Louis Vuitton show, representing small-scale actions that generate long-term ripple effects. This idea is embedded into the rounded, fluid volumes of the building, echoed in the garments, and later literalized in crystal embellishments, ripple-molded sneaker soles, and splash-like surfaces, transforming the runway into a lived-in environment.

 

This immersive environment supports Williams’ broader concept for the collection, based on a form of futurism rooted in continuity. The show presents a future built from familiar typologies, heritage tailoring patterns, everyday fabrics, and recognizable architectural forms reworked through material science and artisanal techniques. The DROPHAUS becomes the spatial equivalent of this approach as a recognizable home, but reshaped by speculative logic.

Louis Vuitton’s Fall–Winter 2026 men’s show unfolds around the DROPHAUS

 

 

material illusion as a spatial and textile strategy

 

Material innovation, described by Louis Vuitton as Timeless Textiles, plays a central role in how the collection relates to its architectural setting. Many of the fabrics mimic familiar surfaces. Denim reflects light, tailoring cloths are woven with technical yarns, silk and chambray shells are thermo-adaptive, and textiles are bonded with aluminum that reshapes with movement. These materials mirror the prefabricated logic of the structure, which is lightweight, transportable, and engineered.

 

Trompe l’oeil effects appear throughout the collection, with garments masquerading as other materials: silk posed as nylon, crocodile resembling cowhide, and mink resembling toweling. This visual trickery resonates with the DROPHAUS itself, which presents a prefabricated structure as a ‘timeless’ dwelling. The home looks familiar, but its form, transportability, and symbolism signal something more speculative.

a prefabricated architectural environment conceived by Pharrell Williams in collaboration NOT A HOTEL

 

 

world-building beyond the catwalk

 

The droplet motif is developed further in the show’s detailing, from hand-applied crystal embellishments to the new LV Drop sneaker, whose sole is molded like ripples in water. These gestures reinforce the idea that small interventions, whether they’re visual, material, or conceptual, can produce cumulative effects. The architecture, clothing, accessories, and even soundtrack participate in this logic, all contributing to what Louis Vuitton describes as a ‘world within a world.’

 

The soundtrack of the Fall–Winter 2026 men’s show, produced by Pharrell Williams at Louis Vuitton’s Paris headquarters, extends this world-building into sound. Featuring debut tracks by John Legend, Jackson Wang, A$AP Rocky, and Quavo, the music frames the runway as a cross-genre performance space rather than a conventional fashion show. 

the structure becomes a domestic landscape through which the collection is narrated

the set transforms the runway into a lived-in environment

Williams designs the interiors with his own HOMEWORK furniture pieces

this immersive environment supports Williams’ broader concept for the collection

the show presents a future built from familiar typologies

material innovation plays a central role in how the collection relates to its architectural setting

this spatial turn aligns with Williams’ growing involvement in hospitality and real-estate concepts

trompe l’oeil effects appear throughout the collection, with garments masquerading as other materials

materials mirror the prefabricated logic of the structure

core ideas of the collection include endurance, utility, and material experimentation

 

 

project info:

 

name: Louis Vuitton | @louisvuitton Men’s Fall–Winter 2026 Show

creative director: Pharrell Williams | @pharrell

set design: Pharrell Williams in collaboration with NOT A HOTEL | @notahotel_official

location: Jardin d’Acclimatation, Paris, France

olfactory design: Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer

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