Packaging design is where creativity truly takes shape—literally and metaphorically—transforming boxes, bottles, and wrappers into three-dimensional brand experiences that capture attention and communicate value. Today’s packaging trends reflect a landscape that values both sustainability and innovation, from minimalist, resource-efficient designs that reduce waste to unexpected forms and textured materials that enrich the unboxing experience. Clean, purposeful shapes and thoughtful geometry help products stand out on crowded shelves while meeting growing consumer demand for authentic storytelling.
2025 PRINT Awards Professional Honorees in Packaging Design left to right: First Place, Chad Michael Studio, Paradisse; Second Place, CF Napa Brand Design, Bird Creek Distillery; Third Place, Whiskey Design, Vin Street Brewing
2025 PRINT Awards Student Honorees in Packaging Design left to right: First Place, Jazmyne (Christine) Choi, ArtCenter X, Live by the Sun, Love by the Moon; Second Place, Yintong Jiang, ArtCenter, Into You, Third Place Seungeun Song, Elena Mehlman, Margaret Sun, SVA, MYCO Mushroom Tea
In a world where packaging must do more than protect—serving as brand ambassador, communicator, and sustainability statement all at once—designers are solving complex problems with elegant, shaped solutions. If your work reimagines how packaging feels, functions, and resonates, it deserves recognition. Enter the PRINT Awards Packaging Design category and let your creativity take shape on a global stage.
The post Design that Takes Shape: The Power of Packaging Design appeared first on PRINT Magazine.