In the 1940s and ’early 50s, a popular radio show was “Name That Tune.” A live band would play a few bars from a contemporary song, and the participant would have a brief few seconds to “NAME THAT TUNE.” The show has now returned to television on FOX with a similar concept yet brand-new format.
Today we’ll try a new variant called “Name That Designer.” The unsigned piece below was created by a well-known designer in the late 1940s using a Midcentury Modern idiom for the pharmaceutical company Smith Kine & French. Do you know who that designer was? (Note: Winners receive nothing less than the self-satisfaction that comes with solving a riddle.)
Even if you don’t know the answer, the vernacular for pharmaceutical promotion is interesting to see, given the technical verbiage of the artefact.
Hint: The designer also created the logo used from 1945–1950. Leave your answer on The Daily Heller’s LinkedIn page.
The post The Daily Heller: Name That Designer appeared first on PRINT Magazine.