lammhults design group opens new stockholm space
Lammhults Design Group opens a new showroom in central Stockholm, unveiled during Stockholm Design Days 2026 and designed by Note Design Studio. At Norrlandsgatan 20, the space unfolds gradually, moving away from the idea of a showroom as a display and instead operating as a shared environment where furniture, acoustics, light, and material choices shape how workspaces are experienced and inhabited.
Note Design Studio co-founder Cristiano Pigazzini takes on the role of creative advisor for Lammhults Design Group, extending his involvement beyond the architecture of the showroom to the broader creative direction of the group. The work begins with a close reading of each brand’s archive, looking at how materials, construction methods, and design approaches have evolved over time. Pigazzini uses this material as a working tool, allowing earlier technological shifts and design decisions to inform a spatial language that looks forward.
images courtesy of Lammhults Design Group
note design studio conceives the showroom as meeting place
The street-level space housing the showroom connects the city with the interior world of the group. From outside, large windows reveal soft seating, acoustic textiles, and warm tonal palettes that slow the pace of the street. Inside, long sightlines, filtered daylight, and subtle changes in floor level guide movement through a sequence of rooms that feel closer to workspaces and lived-in interiors than to a conventional exhibition setting.
For Pigazzini, the location of the showroom plays a central role in how it operates. ‘Norrlandsgatan is as central as it gets in our industry. Lammhults Design Group is aware of its role as one of Scandinavia’s leading design players and wants to come closer to the people who actually use the products, inspire them and at the same time take a more active role in leading a market that is changing very rapidly,’ he says. ‘In a way, everyone in the group is not only ambassadors for their own brands, but also for a Scandinavian way of thinking about work, life and community, values that have existed for a long time and that are still highly relevant.’
The Stockholm-based team at Note Design Studio imagines the showroom as a place to meet. Furniture is arranged in contextual settings that suggest use, conversation, and pause, allowing products to be encountered through situations. The emphasis shifts away from individual objects and toward the relationships between them, allowing different design approaches to coexist within a shared spatial rhythm.
linear lighting guides movement through the interior
rooms in sequence reflect new direction
The space gives form to Scandinavian Design. Multiplied, the group’s new direction, by weaving together products by Lammhults, Abstracta, Fora Form, and Ragnars. As Susanna Hilleskog, CEO of Lammhults Design Group, notes, ‘The showroom is designed to function as a physical manifestation of the new strategy, where the entire portfolio can be experienced in inspiring, contextual holistic solutions rather than merely as individual products. It will become a hub for customer dialogue, creative collaborations and inspiration, while also strengthening the interplay between design, business and customer needs.’
The interior is designed to be moved through repeatedly. Its sequence of rooms encourages lingering and conversation, allowing atmospheres to shift subtly with use, time of day, and the people passing through.
a wall of chairs is treated as a moment of pause
openings framed in deep color connect adjacent rooms
curved seating forms a gathering space
encouraging face-to-face interaction
lounge furniture is arranged in lived-in groupings
the kitchen area forms a working backdrop
anchoring everyday use within the space
a long meeting table sits alongside filtered daylight and acoustic panels
large suspended lights hover above a communal table
meeting spaces are enclosed by acoustic curtains
a darker room introduces a more intimate atmosphere
the facade reveals interior activity through large windows
project info:
name: Lammhults Design Group showroom
architect: Note Design Studio | @notedesignstudio
creative advisor: Cristiano Pigazzini
location: Norrlandsgatan 20, Stockholm, Sweden
client: Lammhults Design Group | @lammhults
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