Google would like you to meet the Pixel 10A. It has a new name, new colors, and a press release that runs to several pages. It costs $499, which is exactly what the Pixel 9A cost. It weighs the same. It measures the same. It has the same cameras, the same battery, the same chip, and the same 6.3 inch display. There is a episode of The Office where Pam preoccupies Michael by presenting two identical photo printouts as a spot-the-difference puzzle. Google has essentially done that, except the printout costs five hundred dollars.
To be precise about what actually changed: the display is about 10% brighter, the glass protecting it moved from Gorilla Glass 3 to Gorilla Glass 7i, wired charging climbed from 23 watts to 30, and wireless charging went from 7.5 watts to 10. The camera bump, already barely perceptible on the 9A, is now completely flush. In some regions, satellite SOS is supported. That is the complete list. Google did not forget to send the rest of it.
Designer: Google
The Pixel 10 and Pixel 10 Pro both run on the Tensor G5. The Pixel 10A runs on the Tensor G4, the same chip from last year’s A-series, and the year before that in the Pixel 9 Pro. For years, buying the A-series meant getting the current flagship chip in a cheaper body. That was a genuinely good deal. Google has decided, apparently, that it was too good.
Best Take, Camera Coach, Call Screening, Clear Calling, Now Playing, Gemini as a built-in assistant, and seven years of updates add up to an experience that Android competitors at this price genuinely struggle to match. The Pixel ecosystem has real pull, and Google knows it. The 10A is banking on that pull being strong enough to carry a spec sheet that would embarrass a 2024 phone.
Google looked at the Pixel 9A, decided it had not been wrong about any of it, and shipped it again with brighter glass and a new colorway called Fog. In an industry that routinely invents problems to solve, there is something almost philosophical about a company that simply refuses to fix what it considers unbroken. The Pixel 10A does not have an identity crisis. It has its predecessor’s identity, and it is completely comfortable with that.
It will sell because the cameras are good, the battery lasts, the software support is unmatched at the price, and most people upgrading to it will be coming from something two or three generations older where the difference feels significant regardless of which Tensor chip is inside. Google understands its buyer perhaps better than its buyer understands the spec sheet. The Pixel 10A is a perfectly competent phone that knows exactly what it is. But also… this smartphone announcement could have been an email.
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