MARA UPDATES ITS DIGITAL IDENTITY
Italian furniture company, Mara, enters 2026 with an ambitious vision, evolving into a central protagonist in the global interior design and architectural landscape. The brand is preparing for a high-intensity calendar of international appointments, most notably the Salone del Mobile.Milano in April (Hall 22, Stand A25) and Orgatec in October. Following a year of significant milestones in London, Amsterdam, and Paris, Mara aims to exceed these achievements by further strengthening its role as a strategic partner for complex contract and residential projects.
In parallel, the company’s design evolution is mirrored by a complete renewal of the digital identity, reflecting the values that are shaping the brand today: innovation, essentiality, versatility, and a greater openness to color.
all images courtesy of Mara
FURNITURE ‘CRAFTED IN ITALY FOR LIFE AND WORK’
The refined corporate identity balances Mara’s historical core business in office & workspace and hospitality with a new, bold expansion into the residential sector. This transition is guided by the new payoff, ‘Crafted in Italy for life and work,’ reflecting a philosophy where technical innovation meets creative vision.
Central to this shift is a refreshed digital manifesto developed to translate the brand’s technical solidity into a vibrant, fluid experience. This digital evolution, created in collaboration with the multidisciplinary studio Adoratorio, ensures the project culture is felt as strongly online as it is in a physical showroom.
EXPANDING THE HORIZON THROUGH HIGH-PROFILE COLLABORATIONS
Beyond the furniture itself, Mara remains deeply rooted in its territory. Sustainability serves as a generative value that traces back to the company’s origins in the Franciacorta region, where ongoing investments in energy solutions and technical research continue to shape its production methods. Equally fundamental in diversifying Mara’s range are partnerships with internationally renowned designers such as AMDL Circle (the studio founded by Michele De Lucchi), Christophe Pillet, Ferruccio Laviani, and Marcello Ziliani. These collaborations allow the brand to infuse its technical DNA into more intimate, living-oriented environments, expanding its reach from workspace and hospitality into the residential sector.
project info:
brand: Mara | @marasrl_official
website: https://marasrl.it/en
creative direction: Adoratorio Studio | @adoratorio.studio
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