Holly shares her journey as a nutritional scientist and formulating chemist, and how that experience led her to develop JostArriba, an instant coffee with added brain health and mental well-being benefits. We discuss the nootropic and adaptogen ingredients, like Reishi, Lions Mane, Ashwagandha, and L-Theanine, and how Holly obsessed over not just the functionality of the ingredients, but how the final product tastes. She then talks about the formation of her brand, Eightbillion, and the rigorous process of becoming a Certified B Corp, which reflects her commitment to ethical practices and community support. We wrap up by talking about her vision for the future of the company, her advice for fellow impact-driven entrepreneurs, and how a better world is one in which everybody is nicer, kinder, calmer, and feeling better about themselves and others.
Takeaways
Coffee often comes with negative side effects, like jitteriness, heart palpitations, upset stomach, and more.
Holly decided to solve that problem, by formatting a coffee product with beneficial nootropic and adaptogen ingredients.
Nootropics just means something that we eat or drink to help us our brain, our cognition, our focus.
Adaptogens are a food that we consume to help our body and our mind to cope with stress better.
JostArriba has nootropics and adaptogens, which help with cognition, memory, focus, stress, anxiety, and also quality of sleep.
Mushroom coffee’s often have a strange taste and gritty texture, but JostArriba dissolves fully and tastes great.
It took a couple of years for Eightbillion to become a Certified B Corp.
Eightbillion supports EatReal, bringing healthy and sustainable food to schools, through their 1% for the Planet commitment.
Their single serving packaging is made from plant sources and is 100% compostable.
Read the transcript and find links from the episode at Brands for a Better World
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.
The post Brands for a Better World: Coffee with Benefits with Holly Xing of Eightbillion appeared first on PRINT Magazine.