Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minority-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space.
Takeaways
The origins and individual missions of Jocelyn of Todo Verde, Regina of Nemi Snacks, and Stephanie of Tuyyo Foods
The strategic process behind their merger—personality tests, role division, and cultural alignment
How they’ll leverage their merger to reduce costs, expand categories, and innovate faster
Transition strategies for branding, retail placement, and consumer education across their unified brand Tuyyo Foods
Supply chain synergies and efforts to lower COGS by 35% or more through manufacturing and sourcing efficiencies
The broader vision: promoting Latin American flavors regionally and globally while supporting farmers and sustainability
Challenges faced—costs of rebranding, education hurdles around regional products, and maintaining brand integrity
The importance of shared values, culture fit, and a growth mindset for successful mergers
Recommendations for founders considering collaboration and merger as a growth pathway
Book and resource recommendations around exponential thinking, sensory storytelling, and personal spirituality
Thoughts on building a healthier food system rooted in equity, community, and transparent ingredient sourcing
Read the transcript and find links from the episode at Brands for a Better World
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.
The post Brands for a Better World: Three Become One – The Merger of Tuyyo, Nemi, and Todo Verde appeared first on PRINT Magazine.