ENHANCED DOMESTIC WELLNESS AT MILAN DESIGN WEEK 2026
At Milan Design Week 2026, Italian manufacturer Gessi expands its architectural footprint in the city’s design district with the unveiling of a new destination in the heart of the city and the presentation of a world premiere at Casa Gessi Milano: Rituale del Vapore. This revolutionary steam system introduces an immediate and intuitive experience, capable of enveloping the body in steam from above. Designed to integrate seamlessly into standard domestic showers without requiring structural alterations or dedicated plumbing rooms, it transforms the home into a personal spa space.
‘Rituale del Vapore’ | all images courtesy of Gessi
The Rituale del Vapore represents a revolution in how the home environment supports a daily beauty routine. It is designed to naturally enhance haircare, skincare, and overall body care, with sensory dimensions like chromotherapy and aromatherapy further enriching the experience. For an even more complete and immersive moment, the brand offers a version incorporating a laminar water flow — the Steam + Intenso Flow — providing an integrated ecosystem of wellbeing within the home’s most intimate space. At Casa Gessi Milano, this innovation is brought to life through the Longevity Ritual Path, where the system’s impact on everyday gestures is demonstrated.
Pure Steam and Steam + Intenso Flow
GESSI’S COMMITMENT TO HAUTE CULTURE AND LIFESTYLE
Under the leadership of CEO Gian Luca Gessi, the company focuses on the intersection of daily routine and technical precision, treating the bathroom as a critical site for self-care and identity. This philosophy finds its most refined expression in the Casa Gessi Haute Culture, which emphasizes a tailored nature in product development. By opening this dedicated destination, Gessi highlights how visionary experimentation can be translated into material-focused collections that mirror the craftsmanship found in haute horology, high jewelry, fashion, beauty and lighting design.
Casa Gessi Haute Culture
Beyond the steam ritual, the brand is debuting PerSempre, a new collection of Haute Culture, at Casa Gessi Haute Culture at Via Manzoni 17. The collection reinterprets steel through the lens of haute horology and contemporary jewelry. This material-focused approach extends into the Finishings Boutique, a dedicated space on the showroom’s lower level where material samples are displayed within precious vitrines. Here, finishes are arranged alongside to evoke the personality of the user, translating individual character into a tactile language of textures, accessories, fragrances, colors, and forms. This composition functions as a reflection of the self captured through an expansive, curated palette that celebrates the inherent richness of artisanal craftsmanship.
PerSempre Collection
the expansion of the gessi kitchen universe
The showcase also marks a permanent expansion for Gessi Kitchen, highlighted by the new Essenza multi-function system. Designed for maximum ergonomics, the unit delivers chilled, room temperature, sparkling, and boiling water from a single source. This evolution is furthered by the Vita Gessi Caffè system, which now includes an ‘Infusion’ function. This feature uses a specialized capsule system to prepare herbal infusions, effectively transitioning the brand’s technical research from the bathroom into the functional heart of the home.
Gessi Kitchen
new Essenza multi-function system
Casa Gessi Haute Culture
project info:
name: Gessi | @gessi_official
locations: Casa Gessi Milano, Via Alessandro Manzoni 16 / Casa Gessi Haute Culture, Via Manzoni 17, Milan, Italy
dates: April 20 -26, 2026
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